Marketing Branding Agency Trends in 2016-2017

Technologies are influencing our strategy for acting, it influences our knowhow and marketers must adapt to it. Inside the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable way of seeing things. Possessing this in your mind, will enable us to adapt more careful.
This experience of the latest technological development is influencing publishers to evolve or die. One those trends will be the increased usage of “fringe” social hubs. Brands which has a broader presence will surely be sort of less skeptical when publishing content via social hubs which are considered previously “fringe.” Over time were also noticing many interesting strategies to interactive content, one particular is by 360 views photo being a virtual 360 view. The opposite trend will be the use of animated GIFs dominating newsfeeds and timelines. These continues its growth for the following years.

According to technology once again, algorithms are actually to generate content. We are now listening the development of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing a proper combination of SEO, SMM, UX and analytics will help you reap rich rewards whenever you value their importance equally and treat them as one as an alternative to individual components
Paid Social. We remarked that last 2015 there was a huge growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously is constantly dwindle as social networks aggressively push for promotion on his or her platforms. It’s time to make amends for the paid social approach because just getting bigger
New publishing options in social websites. Instant articles by Facebook are now able to help publishers give their content more visibility in comparison with content on their own native publishing platforms.
Real-time aggregated content articles are around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands using a broader presence will definitely be type of less skeptical when publishing content via social hubs that have been considered before “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are centered on Snapchat and Instagram and will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a report by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a portion of every content web marketing strategy in 2016.
Visual content for example infographics continue enabling marketers to offer personalized content. Global internet speed grew by 17% in a year. Slow web connection isn’t a problem anymore, therefore delivering cool graphic-oriented content ought to be paramount to try for the next years.
Mobile marketing will rise even higher. You will have more mobile use of new audiences as time passes. They have remained constant as years overlook but it will just get higher far better within the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the subsequent years is augmented reality. Creating virtual reality based content will permit marketers to explore a new frontier of content assimilation. This gives a push for large brands. Facebook’s new 360 video option is opening another arena of articles possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This can be one of the many key drivers that will define SEO in 2016.
Finally, choose this year time to determine real bonds between customers and your brand. Do internal marketing at your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is a result of internal resistance. To deliver an engaging brand to customers means marketers have to effectively engage and cut across an organization. This is neither easy nor welcome, nonetheless it appears many agree. Increasing the product offering is the #1 way marketers feel customer intimacy could be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is how they are able to most effectively build intimacy. In addition they indicated that nearly all their customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience could be more important than ever before this year – how this content is delivered, though, is key. App development and content with an instant society. The five most widely used messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are starting to adopt notice. Facebook has recently integrated branded campaigns into Facebook Messenger and promises to do more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover and the choice for any advertiser or individual to produce their very own geo filter with Snapchat on Demand. Messaging is huge in the digital world. Expect digital marketers to really make it a great deal larger.
A trend perfectly into a longer sales funnel where digital marketers offer an increasingly high level of value upfront, before moving towards getting an email address or stepping into a sales sequence. This may usually be in are content marketing – via websites, YouTube videos, and webinars, as well as through the rapidly growing live video space using platforms such as Periscope and Facebook Live. Probably the most successful digital marketers will probably be those people who are in a position to begin a advanced of trust before asking prospective clients and customers for your sale. This can be additional help marketers because they must strategically craft a great deal of free content, though the rewards will come in the sort of a simpler sale whenever they do require it, since they have previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But information is now more dynamic, accessible, and broadly understood. This will open up new opportunities for messaging optimization – but, more importantly, this usage of data will challenge marketers to get nimbler and responsive.
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