From what consumers choose to buy which brand doesn’t buy which brand perspective
1. IKEA has sixty or seventy numerous years of history, complete range, one-stop shopping, branding, and marketing have done well, which can be China’s many emerging home brands, or continues to be established to get a decade or two, from the factory The brand companies usually do not match regulations. Like two hundred meters with the track, an individual has use up all your 50 meters or 100 meters, how would you chase?
2. Many Chinese home brands just concentrate on a vertical category, including bedding, bathroom, chaise sofa
, bedding, IKEA will give an entire set
3. Don’t take home this type of home hypermarket and IKEA. All goods bought from IKEA stores are their particular, its pursuit to make the shopping experience better, people cannot help but shop. However, chinese people home Mall such as Red Star Macalline is still playing the function of channel business, home brands towards the store to rent/buy a spot, store revenue is the main channel, not selling home money, less power to experience Increase up, the sale of goods in the store style won’t be too uniform.
4. Cost, the IKEA bought truly realize the cost of his home, within the brand was considered cheaper. This comes from the founder’s idea of cost control. IKEA website in the designer within the designer has set the purchase price, thinking about how to get the suitable solution in this budget range, originates from the cost to create the creation of thinking, and several Chinese home brand remains first made A very important factor, and factory also discussed the proof the first cost of the sample, and then pricing is from design to price the contrary from the development thinking. 2 kinds of four ways won’t be the same. IKEA also through the flat packaging to control the logistics costs with the ancestral-level players.
5.35 years old. As we grow old, the search for home quality could be more compared to the price, enough time is probably not the widely used IKEA.
This is the emphasis from the perspective of the emblem itself: China’s traditional home brands usually do not look great (though the right quality), an essential reason is always that these brand managers will be the previous generation of businessmen.
Their traditional thinking is that the consumer needs it doesn’t matter what industry reflects. Make a product out, throwing money in the channel, pushing difficult to sell. The result is that these items shall no longer be the first one to meet the requirements of young people, and secondly, we’re in your own home stores, like the Red Star Macalline and actually home, usually do not see a lot of shiny products, most of the things people did not What to buy impulsively.
In reality, since 2010, China has produced plenty of excellent home brands. Is actually committed to furniture foundries. Their entrepreneurs are younger generation, use a study abroad and have experience, some their very own high aesthetic, but in addition inside the design industry experience or resources inside the design industry, you may make a good product look, But also understand the need for doing the brand as opposed to just channels. Put simply, in the product value and brand promotion, they are not bad. But one other issue these young entrepreneurs face is they find it hard to find a good and stable logistics.
Like a big manufacturing country, China has strong furniture and home manufacturing capabilities. But can produce good product manufacturers, most of them are the large list of foreign brands, the latter’s foundry. In order to create a look superiority both home brands, not only look good but in addition have to support the excellence of the quantity of factories. However, these good factories are worried concerning the cooperation with the emerging Chinese home brands.
There aren’t any flexible supply chain capabilities. The so-called flexible supply chain means the small batch, multi-frequency output of products. This is also true of enormous orders for small orders. Unless the factory has strong data management capabilities, it is difficult to fulfill the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it willing to accept such orders.
Do not trust. On the one hand, the important factories do not always trust china brands. This is simply not for young brands, nevertheless the Chinese brands may unspoken rules too much, several things are not inside the contract to discuss going to the wine table to discuss the passage of time, the does bad, large factories also do not want to handle the Chinese brand. On the other hand may be the young entrepreneurs do not trust, think young adults don’t realize anything. This can be quite simple to know, the factory individuals have been in the standard sell for decades, is very pragmatic. Young brands discuss the development, trend etc they don’t understand the topic.
Both groups usually are not within the same language system, as well as if they are prepared to work together, it is difficult to get together. Despite every one of the above problems, I am very optimistic about the emerging home brands in China. I bought a great deal myself, I believe they’re beautiful and practical. In the event the brand managers can find out about the manufacturing side, the original factory operators also choose to use an open attitude to handle the brand new brand in China (this need to achieve, might have to take over from your hands of their parents, the 2nd generation plant ), Chinese brands will be getting better and better.
Can’t say simply how much domestic furniture and international poor this type of macro issue. Only discuss the IKEA and also the question asked the custom furniture, are sheet metal furniture.
A lot more than a decade ago, sheet metal processing technologies are not mature, many brands vary in quality, low quality manufacturers can’t ensure that the quality of products, formaldehyde will probably be exceeded, within this environment, IKEA strict standards, furniture style is straightforward, easy to assemble, is Many people’s first choice.
Lately, the whole board industry technology upgrade, over a large number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to cut back the content of formaldehyde, for example Kang-plate popular this season, are used within the production process cost nothing of formaldehyde and does not produce formaldehyde adhesives, greatly lowering the formaldehyde content from the plate. It can be declared the actual big domestic board, from the press plate towards the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both are plate-type furniture, what you want is totally different and is probably the two skill trees which can be rooted in different ways to do business. The biggest difference between both, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted based on the size of the favorite color.
In other words, IKEA furniture size cannot be changed, your home can put, cannot place their own way; and custom furniture is tailor-made, the dimensions could be big or small. Customized and prefabricated finished items are two very different approaches which can be different in focus and direction of operation.
I think it will be a good choice cell phone you to decide on the manufacturer to modify your own furniture now.
To get more information about ergonomic office chair take a look at our new internet page