Naraam desires to function as next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the organization he’s launched with a Kickstarter campaign could be the next Toms.

“They add such a pop of color, that they just they’ve created you content.”

Ahmed is discussing the shoes being made by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a company dedicated to making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and i also came across these beautiful colored sandals from our market,” he admits that.

he brought a number of the shoes returning to NJ, had his girlfriend wear them and also this happened:

“Everywhere she went she received tons of compliments about the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted a pair – but there was an issue with simply importing them. The artisans making these shoes only made A few dollars each day, hardly enough to fulfill their basic needs, much less support a family.

“The effort they place behind these shoes is merely significant. They were definitely very underpaid for his or her crafts and skills and we wanted to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in most.

That cash goes to paying Naraam artisans above market price for intricate work. Also…

“We are doing profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter spot for everyone.

“I think it brings two cultures together. I think it gets people together like that.”
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