Naraam really wants to function as the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the company he’s launched with a Kickstarter campaign would be the next Toms.

“They add this kind of pop of color, they just they create you content.”

Ahmed is discussing these shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a company dedicated to making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration came from home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals from your market,” he admits that.

he brought a number of the shoes to NJ, had his girlfriend put them on and this happened:

“Everywhere she went she received plenty of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted some – but there is a problem with simply importing them. The artisans making the sneakers only made 3 or 4 dollars a day, hardly enough to satisfy their basic needs, significantly less support a household.

“The effort they place behind these shoes is merely significant. These folks were definitely very underpaid for crafts and skills and we wanted to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in all.

That money goes to paying Naraam artisans above market value for his or her intricate work. Also…

“We are going to do profit sharing with them, and we’re also giving them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the entire world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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