How to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example the way to get greater than 10,000 fans on your Facebook business page.

Facebook is the king of social support systems with over 1.79 billion active users monthly (Updated December 2016). It is used by greater than 60% of Web users Worldwide which is an incredible tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the significance about having many Facebook fans on your business page?

It indicates popularity – It’s a given that this variety of fans reveals how popular an internet site is. A likes business page with 100,000 followers is more popular than a page with 1,000 fans and also this leads to a variety of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, website or blog will need to have plenty of Facebook fans. Five Years ago this failed to make any difference but also in the Modern day, social proof is essential.

More fans, more visits – The greater fans you’ve got, the higher is the number of individuals that will call at your posts in their timeline and perhaps see your website.

While this is correct, it should be noted that does not your fans will discover your posts.

As already explained inside a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of one’s followers (only 4 %) will discover your status updates.

This number can vary, what is essential to understand now, happens when you’ve got 10,000 fans so you post a new update, it’ll be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social media can be a ranking factor, numerous studies show popular websites on Facebook are more inclined to perform better in search, absolutely nothing quite popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that using a great deal of Facebook fans is essential for your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans and it continous to cultivate organically.

Step 1: First things first – you need to have a Facebook business page

It sounds silly for your experienced but also for beginners to social media this is new things: Your own Facebook page differs from a business page.

If you wish to have friends on Facebook to share with you your holiday photos you’ll need to make a personal page but if you wish to have fans and followers for your website or business you’ll need to make a Facebook business page.

So, the first task is to just be sure you develop a Facebook business page as well as the alternative is to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this is the most important optimization tip of most.

The expertise of the content posted on your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it simpler to attract new fans or more likes from ads once we will discover below.

Step 3: Take advantage of your individual Facebook account

I mentioned in 1 above you will want to have a business page and not your own page, nevertheless, you still need come with an active personal facebook account.

Here is the reason:

After you post an update on your business page, a good way to improve exposure and likes, is to share that post on your personal page as well.

People you’ve got as friends on your personal page are more inclined to ‘like’ and ‘interact’ with the post shared out of your business page which will improve the engagement factor of one’s posts.

As an outcome, facebook can have your posts to more fans (organically).

So, a good way to improve the number of folks that view your posts and go after dark 4% of you following is to share and promote the post on your personal page.

It is obvious that this more variety of friends the larger will be the visibility in the post.

Also, make sure that you invite your existing friends (and a) to enjoy your Facebook business page. Make it happen each time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again facebook marketing 101 nevertheless, you need to have the Facebook like box on your website for several reasons:

#1 – It’s ways to associate your website with the Facebook business page. To put it differently it’s a approach to ‘tell’ search engines that this is the official Facebook business page.

#2 – When you invest in plenty of fans, that is something you ought to be proud off and another to show in your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to increase your following organically. Your potential customers can follow your website by clicking etc button without needing to go to Facebook.

Hint: For optimal results, placed the LIKE box above fold (for the sidebar).

Hint 2: You may also popup such box to new users (by way of example, as soon as they spend 60 seconds on the page, as soon as they scroll as a result of the lower or as soon as they try and leave your page – even if this is effective in terms of getting new likes, you ought to be careful not to help it become too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed such box inside a prominent position on our website.

The next natural step is to start sharing prepared to keep the fans happy and perhaps find a way to convert them from fans > website visitors > customers.

Some simple rules to check out that will improve the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing with your page. As an example, should your website is about Social media, share content linked to social media and not about sports or another type you could like. If your users wish to read sports news, they understand where to locate them.

#2 – Don’t forget that they can follow your small business page to have updates regarding your website (and niche) and not regarding your social gatherings: If you want to get social, then make use of personal Facebook page, your small business page is around your website.

#3 – Usually thumb, I take advantage of my business page to share with you content from my niche only, if I need to share a thing that is just not linked to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. For those who have a promotion to share with you or something that could benefit your fans, you can do so but don’t overdo it.

Try to create interesting, shareable content that is linked to your niche, even if this does not come directly from your website. Have a very balance between promotional and content that the followers might choose to read.

Step 6: Share interesting and good quality content (not simply links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with only links. Allow me to present you with an example to understand what What i’m saying is.

When you wish to share a blog post out of your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this text without adding any additional information. If your title and images are great, you’ll get a number of likes with respect to the time you’re making the post, variety of fans etc.

If one another hand, you enrich this post with the help of additional information and particularly a subscriber base, then other items being equal, you are prone to gain in likes and shares.

For me as a result sense because people that view a title and image in their timeline might not ‘Like It’ since it provides no value in their mind (don’t forget that this average user is offered a huge selection of postings in their timeline when they login to Facebook).

On another hand if you let them have valuable, good quality and easy to read information (like a list), they’ll click on the LIKE button simply because they read something useful without needing to leave their timeline.

Note: It is just a known indisputable fact that individuals have a propensity of LIKING a blog post without reading it so let them have top reasons to do this; your website visits might not increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at some of the most popular Facebook pages, you will recognize that they tend to share with you images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. Several tricks to consider:

Quality updates – This is actually the best incentive you can provide your users. Before posting anything on your page, you should make sure that it offers a superior value in your audience. If you do this consistently, you existing followers will share it with their friends which will attract more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Much like the page first. There are many tools to do this but have in mind that if you don’t have a known brand this many ‘t be so successful.

Content upgrades – In case you have a blog, you may use ask users to LIKE your page to get an latest version of one’s post. This involves extra tools yet it’s something worth trying out.

Step 9: You have to market your own content and page

When you create your small business page don’t expect it will magically get 1000s of fans. Besides the tips outlined above, you also have to advertise your small business page in places other than Facebook.

A few tricks to take into consideration that helped my case:

Promote in other social media networks – In case you have accounts with social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate yourself Facebook as well. Be polite and explain to them the huge benefits from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you can benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and ask these to follow yourself facebook (your personal and business pages).

This method eventhough it ‘s time consuming, (Used to it manually and not using any tools) it might produce fantastic results.

Promote with your newsletter – In case you have a newsletter or if you communicate with your readers via email, make sure that you ask them to follow your Facebook page.

Do not simply write the FB URL within your signature but Inquire further politely to LIKE your small business page.

Step 10: Facebook ads can be a must

I have saved among the easiest and quite a few efficient ways to improve your Facebook fans for last, since it is the only one that it’s not free.

Facebook offers a self-service ad platform used either to improve your following (market your page), boost your posts, get more leads, increase conversions or perform variety of other actions (as shown from the image above).

The procedure is quite easy and straightforward. Basically you decide on a webpage you possess, select your goals (market your page), select your audience (according to country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign depends upon a number of factors. The best way to assess if Facebook ads is an excellent means to fix improve your following, is to chance a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (a minimum of every week). At the conclusion, you can determine if the charge per like is one area you are prepared to purchase.

I had accomplishment with Facebook ads for both my websites as well as for client websites and i also run campaigns every month (during their visit) to further improve my facebook likes.

It ought to be noted by investing in Facebook ads you don’t buy likes but views. Many people think that that which you purchase is Facebook likes but usually you have to pay Facebook to show your ad to more Facebook users.

If what you’re advertising is interesting, then more and more people will hit such button so spend some time and look at the message you wish to display with your ad as well as the image to make use of.

Conclusion

Having a big variety of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care as well as the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations in your business page (steps 1 and 2 above), then this easiest method to get more followers is to apply Facebook ads. Along with some A/B testing you will get to 10,000 fans with no greater than $1,000 (spread into a amount of months).

Once you do everything properly and provided that you do have a great services or products, you can increase your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.