7 Search engine optimization Trends You have to be Aware Of

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1. SOCIAL CONTENT WILL GAIN PROMINENCE

Increasingly more social networking content indexed on the internet and other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social networking networks is important in how engines like google understand your websites are credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as being a powerful tool drive an automobile their digital and top seos efforts. In 2016 expect more businesses to embrace the trend, and make use of videos to capture new audiences.

80% of video. Results that demonstrate in SERPs come from YouTube

Videos get 50X better organic pr in Google in comparison with against plain, static text results.

Video searches receive 41% higher click-through rate a in comparison to plain, static text content

3. MOBILE OPTIMIZATION Will end up CRUCIAL

Today people utilize a variety of devices to access content. Tablets, smartphones, laptops, phones and even watches have become standard tools to browse web. Search engines like google know this and so they reward websites that look good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search is up 43% year on year.

Over 1.2 billion people connect to the web from other mobile devices.

4 out of 5 consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION A MUST

Voice search is easily becoming a huge section of mobile usage and it has elevated the pain sensation of typing keywords to perform a search query. But this shift means your content should be developed with voice search in your mind.

60% teens use voice search as you’re watching TV

40% adults use voice hunt for directions.

5. CONTENT AGGREGATION Is certain to get BIGGER & BETTER

As part of your folks are seeking content sources that supply all the relevant information they require in one place. Search engines like google have noticed this trend and for that reason content aggregators have become very well liked in the SERPS.

6. THE CRAZE OF Mobile phone applications WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps only make the work easier. Just few more years and mobile phone applications are certain to overpower desktop and mobile websites.

Mobile apps account for 52% in recent history spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local SEO For being EVEN MORE IMPORTANT

Local internet search is going stronger over time. In 2016 you have to let Google know where you stand located as well as what you happen to be offering.
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