Booknest.in- On the internet Book Store – Future outlook for E-commerce in India
Based on the FDI policy guidelines, “Marketplace type of e-commerce means providing associated with an it platform by an e-commerce entity with a digital and electronic network some thing like a facilitator between buyer and seller.”
The primary feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for patrons to get with a great number of sellers onboard to get a product or service online. Thus, each time a product from amazon is bought, you might be actually buying it from your registered seller with it. As such the product or service just isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a meeting area for a consumer to meets many seller and gives various options and expense levels to get a service or product.
Whereas the Inventory-led websites have specialized but limited product selection and the serious customers may sign in to those website to get a specific product selection, like caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
Buy books online …
Anchor Seller as well as a Level Arena
A lot of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or perhaps a large enterprise who may have created privileged deals with them which will help them offer bargains or discounts for the customers. This might include a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player within a pre-agreed arrangement.
It’s easy to see that some products are positioned on the website at 40% -60% discounts that is even hard for producer to supply. It’s easy to see that there are 40-50 sellers to get a online book store but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They can mask other seller completely and corner almost entire interest in the products, thereby also frustrate these multiple genuine sellers to succeed in absolutely free themes using their honest pricing offers.
Almost all e-commerce players are saved to the verge of re-discovering their business models and aspire to become profitable sooner. The truth is, none are already capable of seeing anything at all in profit to date. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and many are already sold out to other people. Year 2017 would see a lot more to lock belts and keep solve this riddle lest they perish from the race for the survival from the fittest.
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