Booknest.in- On-line Book shop – Future outlook for E-commerce in India
In accordance with the FDI policy guidelines, “Marketplace label of e-commerce means providing associated with an i . t . platform by an e-commerce entity on the digital and electronic network some thing as being a facilitator between buyer and seller.”
The principle feature of the Marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to interact with a large number of sellers onboard to get an item online. Thus, when a product from amazon is bought, you are actually buying it from your registered seller with it. Consequently the product or service is not directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering location for the consumer to meets many seller and give various options and value levels for the products or services.
Whereas the Inventory-led websites have specialized but limited range of products and also the serious customers may signing in to those website for the specific range of products, including caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Arena
Most of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or possibly a large enterprise who may have inked privileged handles them which helps them offer cheap deals or discounts on the customers. This will likely incorporate a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player with a pre-agreed arrangement.
You often discover that some merchandise is available on your website at 40% -60% discounts that’s even challenging for the maker to provide. You often discover that there are 40-50 sellers for the buy engineering books but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They even can mask other seller completely and corner almost entire need for they, thereby also frustrate these multiple genuine sellers to succeed in the customers can use using their honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and dream to become profitable sooner. Truth be told, none have been capable of seeing a penny in profit up to now. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and many have been soldout to others. Year 2017 would see many more to fasten belts and continue to keep solve this riddle lest they perish within the race on the survival with the fittest.
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