Band Marketing and promotion – The way to Advertise your Band and obtain More Gigs
I believed about scripting this post on band promotion since i have often heard new bands and struggling musicians wishing they received more paying gigs. Getting a paying gig is nice, I am talking about… spent lots of time, energy and in many cases funds on taking your act together.. rehearsing, visiting rehearsals and gigs (gas can be a pain in case you travel by car), buying your gear, etc. But getting money gigs for new acts can be very difficult.
While I realize its great to have paid, I can’t mean to state you should consider a band as being a business. Some tips i am saying is, it will be practical to a minimum of have your costs covered.
Obviously, that would rely on you and the explanations why you have a band to begin with.
Some bands want to play; enjoy playing; believe that playing and becoming their music out there is the foremost compensation there is… as well as the return of their acquisition of effort, time and cash is that opportunity to stand up there and PLAY. In addition there are others who work at a long-term goal like building their own following and becoming their music across for many years.
Exactly why it’s, basically sums up.
But, in case you desired to get paying gigs, here are some actions you can take.
1. Develop Your Product
Now and then I come across a client who struggles with promoting their service or product, and put in many effort and then get minimal results. The key reason is, they haven’t yet managed to accurately develop, define and refine their product, which explains why aggressively promoting something mediocre will forever yield mediocre results.
So what exactly is your product or service? The band, as well as your music. The true secret real how will you set yourself independent of the rest. The facts you accomplish that differs from the others, or what is it that can be done much better than everybody else?
“What would you like individuals to remember and LIKE you for?”
2. Define Your Music/Repertoire
Repertoire defines which band you happen to be. In addition, it defines who your audience is. I think writing and recording original materials are great because insurance agencies your individual music you create a good point that others will not have. It’s that final amount of a collaborative creative effort that music news BUT, will not guarantee success, since for your band to be successfully recognized for your own music, you’ll first must attract a crowd that will get to know and be thankful.
About the same note, like a cover band does not mean you are unable to get paying gigs. There are tons of cover bands that will get paid well for small bar gigs or even major events.
What it really depends upon could be the novelty from the band, as well as your draw. Novelty is that something with regards to you that men and women will want to come see; as well as your draw could be the size everyone else you are able to gather for your gigs.
3. Market Yourself
You should sell you to ultimately people that you think would thank you for band and what you have to offer. There are basically two kinds of people you would like to target; you will find the people who you desire arriving at your gigs and appreciating your own music, as well as the people who are able to hire you for gigs.
This will really be the classic “the chicken or egg scenario”, that you actually grow your audience and get more exposure by being playing more gigs, but to obtain additional gigs you still have to have invited or hired by individuals who have help to make gigs happen.
But it need not be complicated. You just have to do both concurrently.
Networking is key. The more people you are free to meet, the harder contacts you determine, the closer you are free to your main goal.
4. Management / Representation
You need a manager. A professional figure whom you trust and trust to dedicate yourself nothing more than the success and well-being from the band.
A manager should be a tenacious businessman. He could be a negotiator, understands marketing, and more importantly he believes inside the product he or she is entrusted with. His definitive goal is to sustain and develop further the merchandise he manages.
Having a manager will surely have many perks, then one of the things that I see managers doing that bands that manage themselves cannot, is be objective. The manager sees something individual members inside a band usually do not see, this is especially true when some individuals the group develop egos that cloud their judgment. Members often get tunnel vision and might not respond well with other people’s opinions that may not be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A manager is both affiliated with the gang and outsider; a part while he works together the gang to attain their goals. He could be an outsider who are able to make rational decisions and in many cases be critical from the group whether it fails to deliver what their audience expects.
Musicians can be probably the most stubborn of men and women, as well as the least receptive to criticism, and a trusted opinion from a professional figure will help the group make an effort to better the merchandise. Do not forget that the manager is especially a business person, and he runs the group since it is “profitable”… the easier to market a band, the harder money it makes, the harder money the manager makes at the same time.
Managers should also be very aggressive and persistent, a friend of mine (a manager to get a huge act) once informed me a tale about how she approached bar after bar and then get denied every time and was given a number of reasons and excuses. She never threw in the towel, and did not quit her band… today that band can be a major recording artist… and in actual fact they’ve been big for a long time now.
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