Naraam really wants to function as next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the company he’s launched using a Kickstarter campaign will be the next Toms.

“They add this type of pop of color, which they just they make you content.”

Ahmed is referring to the sneakers being created by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s an organization dedicated to making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration is also Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and i also found these beautiful colored sandals from your market,” he admits that.

he brought a few of the shoes returning to NJ, had his girlfriend put them on which happened:

“Everywhere she went she received a lot of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted a pair – but there is a problem with simply importing them. The artisans making these shoes only made 3 or 4 dollars per day, hardly enough to meet their basic needs, significantly less support a household.

“The effort they place behind these footwear is simply significant. These were definitely very underpaid for crafts and skills and we wanted to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in every.

That cash goes to paying Naraam artisans above market price for their intricate work. Also…

“We are doing profit sharing together, and we are also supplying them medical benefits,” explained Ahmed.

Naraam footwear is also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Pointed toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter place for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
More info about Pointed toe flats go to our website: look at more info