Naraam desires to be the next Toms

Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan using this venture, and he’s hoping the organization he’s launched using a Kickstarter campaign will be the next Toms.

“They add this type of pop of color, that they just they create you happy.”

Ahmed is referring to the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a company focused on making shoes, and doing good.

Just like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals in the local market,” he says.

he brought a few of the shoes back to NJ, had his girlfriend put them on which happened:

“Everywhere she went she received a lot of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”

Ahmed’ friends all wanted moobs – but there is a problem with simply importing them. The artisans making the shoes only made A few dollars per day, hardly enough to fulfill their basic needs, much less support a family group.

“The effort installed behind these shoes is simply significant. These were definitely very underpaid for their crafts and skills and we wished to change that.” Ahmed said.

So in February this year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in all.

That money visits paying Naraam artisans above rate for his or her intricate work. Also…

“We do profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion is likely to make the entire world a brighter spot for everyone.

“I think it brings two cultures together. It gets people together like that.”
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