From what consumers elect to buy which brand doesn’t buy which brand viewpoint
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have inked well, that is China’s many emerging home brands, or has been established to get a decade or two, in the factory The company companies usually do not match what the law states. Like 2 hundred meters from the track, an individual has use up all your 50 meters or 100 meters, how would you chase?
2. Many Chinese home brands just concentrate on a vertical category, including bedding, bathroom, sofa sale, bedding, IKEA can provide a full set
3. Don’t take home this type of home hypermarket and IKEA. All goods sold in IKEA stores are their particular, its mission for make the shopping experience better, people can’t help but go shopping. However, chinese people home Mall including Red Star Macalline is still playing the function of channel business, home brands towards the store to rent/buy a spot, store revenue will be the main channel, not selling home money, not really much power to experience Increase up, the sale of products in the store style won’t be too uniform.
4. Cost, the IKEA bought truly realize the price of his home, in the brand was considered cheaper. This comes from the founder’s idea of cost control. IKEA product in the designer in the designer has set the price, contemplating ways to get the optimal solution in this budget range, is from the price to style the creation of thinking, and several Chinese home brand is still first made Something, and factory also discussed the evidence of the original price of the sample, after which prices are from design to price the alternative of the development thinking. 2 types of four ways won’t be the same. IKEA also from the flat packaging to regulate the logistics costs of the ancestral-level players.
5.35 yrs . old. As we grow older, the search for home quality will be more than the price, enough time is probably not the widely used IKEA.
We have found the emphasis in the outlook during the company itself: China’s traditional home brands don’t look nice (though good quality quality), a very important reason is that these brand managers are the previous generation of businessmen.
Their traditional thinking would be that the consumer needs it doesn’t matter what the marketplace reflects. Create a product out, throwing profit the channel, pushing hard to sell. As a result these products aren’t the first to meet the needs of teenagers, and secondly, we have been in your own home stores, including the Red Star Macalline and also home, usually do not see a lot of shiny products, a lot of the things people did not What things to buy impulsively.
Actually, since 2010, China has produced a lot of excellent home brands. Is essentially committed to furniture foundries. Their entrepreneurs are younger generation, have a study abroad or have expertise, some have their own high aesthetic, but also in the design industry experience or resources within the design industry, you can make an excellent product look, But additionally understand the need for doing the company rather than channels. Quite simply, in the product value and brand promotion, they are not bad. But one other issue that these young entrepreneurs face is because they find it hard to find a very good and stable supply chain.
Being a big manufacturing country, China has strong furniture and home manufacturing capabilities. But tend to produce good product manufacturers, many of them are the large list of foreign brands, the latter’s foundry. In order to create a look and quality of both home brands, not merely look great but in addition need to support the excellence of the number of factories. However, these good factories are concerned in regards to the cooperation with all the emerging Chinese home brands.
There aren’t any flexible supply chain capabilities. The so-called flexible supply chain refers to the small batch, multi-frequency output of products. This is also true of enormous orders for small orders. Unless the factory has strong data management capabilities, it is difficult to fulfill the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it willing to accept such orders.
Usually do not trust. On the one hand, the big factories don’t always trust the Chinese brands. This is simply not for young brands, however the Chinese brands may unspoken rules a lot of, lots of things are not within the contract to discuss visiting the wine table to talk about the passage of time, the industry does bad, large factories also don’t want to deal with china brand. On the other hand will be the young entrepreneurs don’t trust, think young adults don’t realize anything. This is super easy to comprehend, the factory folks have experienced the traditional niche for decades, is extremely pragmatic. Young brands discuss the development, trend and so on they do not view the topic.
The two groups usually are not within the same language system, as well as when they are ready to come together, it is not easy to acquire together. Despite all the above problems, I’m very optimistic concerning the emerging home brands in China. I bought a whole lot myself, I think they’re beautiful and practical. When the brand managers can learn more about the manufacturing side, the traditional factory operators also prefer to work with an open attitude to manage the new brand in China (this need to achieve, may need to dominate in the hands of these parents, the next generation plant ), Chinese brands will be receiving better and better.
Can not say just how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.
Greater than ten years ago, sheet metal processing technology is not mature, many brands vary in quality, poor quality manufacturers can not ensure the quality of products, formaldehyde will probably be exceeded, within this environment, IKEA strict standards, furniture style is simple, simple to assemble, is Many people’s first choice.
Lately, the whole board industry technology upgrade, on the great number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to cut back the content of formaldehyde, for example Kang-plate popular this year, are utilized within the production process cost nothing of formaldehyde and won’t produce formaldehyde adhesives, greatly reducing the formaldehyde content with the plate. It can be declared now the big domestic board, in the press plate for the manufacturing way to the adhesive, can meet or exceed international brand standards.
Although are both plate-type furniture, what you want is totally different and is one of the two skill trees that are rooted in another way of accomplishing business. The greatest distinction between the 2, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted according to the sized the widely used color.
To put it simply, IKEA furniture size cannot be changed, the home can put, cannot put their own way; and custom furniture is tailor-made, the scale can be big or small. Customized and prefabricated finished items are two very different approaches which are different in focus and direction of operation.
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