The Advantages of Responsive Web Design

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Globally, using mobiles, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate due to the convenience, cost-efficiency, ease and comfort. The use of mobile devices is closing digital divide relating to the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to produce websites which are mobile-friendly to be able to reach these mobile users. Just one way of this is usually to create designs which are tuned in to different devices and screen sizes.

What then is responsive web page design?

Responsive website design (RWD) is a technique used in web page design allowing webpages answer the screen size, orientation and platform of the device an individual is viewing with.

Responsive design include the simple the first thing containing changed the browsing behavior of browsers recently. Such websites are equipped for changing from device to device. For instance, in case a user switches from the cellphone with a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.

Without delving much in the technicalities involved in designing such websites, are mainly the business advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s got foreground images that scale with the layout to show and hide elements of images online. This fluidity makes it user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your site regardless of environment they wind up, hence increasing the reach of your respective business website.

Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that do not have choices really missing out. Is the most common global internet search engine, Google explained that responsive websites are really simple to crawl and perform favourably searching results.

Based on Moz, a well-respected search company inside their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.

Considering this knowledge, we can safely say definitely that having a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.

Cost effective: Using desktop or laptops is generally costlier and/or inconvenient than using mobile devices. Cellular phones offer easy and quick use of information about the move. Responsive websites are therefore reasonable to users who spend virtually no in time a workplace.

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