4 Website Structure Factors that Impact SEO

Posted on by

Most marketers believe that keywords are solely in charge of a website’s ranking. Their core focus requires fixing keyword arrangements to make sure they’re relevant over the webpages. However, besides keywords, some website elements may also be very important to a website’s ranking. They could obviously impact site’s SEO prospects. Website structure is one of them. A website’s structure deter-mines the way website is organized internally. The dwelling doesn’t necessarily mean the looks of your website, but also the method by which website’s pages are interlinked.


An arranged website structure is vital for seo. Without fixing the gaps related to the structure, you can not achieve maximum benefits out of your SEO efforts.

I will be listing here 4 important considerations that you look into to be able to strengthen your SEO.

1. Website’s Crawlability:

Crawlability of the website is important in relation to its appearance browsing results. The word refers searching engine’s capacity to crawl via a website so that you can establish exactly what the website submissions are about. If crawling of your website halts for any reason, it can cause difficulties for SEO. Through the entire crawling, robots traverse subpages and individual topics to find out every element of the website a whole. A web site has been said to become Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one destination to another.

So, the way it helps in pittsburgh online marketing? It is rather simple. If crawling of the web site is halted or paused, you can find chances that some of your well-optimized web pages could miss the indexing. The purpose I want to raise it that unless your website is properly crawled and indexed, your SEO efforts won’t be seen.

2. Internal Linking:

Internal linking is an additional crucial factor that impacts SEO. The term refers back to the entire navigation scheme that the website adopts to enhance a website’s accessibility and consumer experience. The fundamental idea behind the navigation is that an arbitrary user can choose one page to a different without any difficulty. In case a website contains over many hundred pages, it’s really a challenge to make sure accessibility of any page with simply a few clicks.

Usability experts opine that if it requires greater than three clicks to locate any individual page, you’ll need to rethink your navigation scheme. Managing your navigation and internal linking is easy. Categorize and organize navigation link based on the segments they relate to.

To link pages and posts internally, use keywords within the content then link these keywords to other relevant pages or little bit of content in your website. There are numerous benefits that internal linking serves. Internal linking easily decreases the page depth and allows users a simpler approach to finding other pages. It can result in a better consumer experience.
More details about marketing firms in pittsburgh see this useful site: read this