4 Website Structure Factors that Impact SEO

Posted on by

Most marketers believe that keywords are solely in charge of a website’s ranking. Their core focus involves fixing keyword arrangements to make sure they’re relevant across the webpages. However, aside from keywords, some website elements will also be very important to a website’s ranking. They can obviously impact site’s SEO prospects. Website structure is one. A website’s structure deter-mines the way in which web site is organized internally. The dwelling doesn’t necessarily mean the looks of a website, but the way in which website’s pages are interlinked.


An organized website structure is vital for search engine marketing. Without fixing the gaps related to the dwelling, you can’t achieve maximum benefits from the SEO efforts.

I’m listing here 4 important considerations that you simply explore so that you can strengthen your SEO.

1. Website’s Crawlability:

Crawlability of a website is essential in regards to its appearance searching results. The term refers searching engine’s ability to crawl through a website in order to establish what are the website content articles are about. If crawling of one’s website halts for any reason, you can get problems for SEO. Through the entire crawling, robots travel through subpages and individual topics to determine every element of the website a complete. A web site has been said to become Crawlable if site’s pages are interconnected well and pose no difficulty for users in navigating one place to another.

So, the actual way it works well for marketing agencies pittsburgh ? It is relatively simple. If crawling of your website is halted or paused, there are chances that some of your well-optimized web pages could miss the indexing. The idea I wish to raise it that unless your site is properly crawled and indexed, your SEO efforts won’t get noticed.

2. Internal Linking:

Internal linking is another crucial component that impacts SEO. The word refers to the entire navigation scheme that a website adopts to boost a website’s accessibility and user experience. The essential idea behind the navigation is that an arbitrary user should be able to locate one page to a different without any hassle. In case a website contains over many hundred pages, it is a challenge to ensure accessibility of the page with only a couple of clicks.

Usability experts opine that if it will take more than three clicks to find anyone page, then you need to rethink your navigation scheme. Managing your navigation and internal linking is simple. Categorize and organize navigation link based on the segments they relate with.

To link pages and posts internally, use keywords within the content after which link these keywords with other relevant pages or little bit of content on your website. There are many benefits that internal linking serves. Internal linking easily cuts down on page depth and allows users a less strenuous way to find other pages. It can result in an improved user experience.
More details about pittsburgh marketing firms go our resource: check it out