How to really get your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example the way to get a lot more than 10,000 fans on your Facebook business page.

Facebook is the king of social support systems exceeding 1.79 billion active users a month (Updated December 2016). It’s utilised by a lot more than 60% of Internet surfers Worldwide which is a fantastic tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you need to have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the importance of having many Facebook fans on your business page?

It indicates popularity – It’s understandable how the quantity of fans reveals how popular a web site is. A popularity business page with 100,000 followers is a bit more popular than a page with 1,000 fans and also this leads to a quantity of other benefits (described below).

It indicates trust – In case you can’t comprehend the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, blog or website will need a lot of Facebook fans. 5 years ago this would not issue but in the Twenty-first century, social proof is essential.

More fans, more visits – Greater fans you might have, the more is the number of individuals that will call at your posts of their timeline and perhaps see your website.

While this really is, it ought to be noted that not your entire fans will dsicover your content.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a small percentage of the followers (at most Four percent) will dsicover your status updates.

This number may differ, but what is essential to know now, happens when you might have 10,000 fans and you also post a fresh update, it will be seen organically by way of a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media marketing is often a ranking factor, many studies reveal that popular websites on Facebook will perform better in search, absolutely nothing so popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you will be convinced that developing a great deal of Facebook fans is essential on your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans plus it continous to grow organically.

Step 1: First off – you need to have a Facebook business page

It may appear silly for your experienced but also for beginners to social media marketing this might be something totally new: A private Facebook page differs from a small business page.

If you need to have friends on Facebook to talk about your holiday photos you will need to make a personal page however if you simply wish to have fans and followers on your website or business you will need to make a Facebook business page.

So, the first task would be to ensure that you create a Facebook business page and also the next step would be to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most significant optimization tip of most.

The company’s content posted on your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it easier to draw in new fans or higher likes from ads even as we will dsicover below.

Step 3: Make the most of your own Facebook account

I mentioned in step 1 above that you need to use a business page rather than an individual page, however, you still need to provide an active personal facebook account.

Here is the reason why:

After you post an update on your business page, a great way to raise exposure and likes, would be to share that post on your personal page also.

People you might have as friends on your personal page will ‘like’ and ‘interact’ with all the post shared out of your business page which will increase the engagement factor of the posts.

As a result, facebook will demonstrate your content to more fans (organically).

So, a great way to raise the quantity of folks that view your content and go at night 4% people following would be to share and promote the post on your personal page.

It is obvious how the greater the quantity of friends the larger would be the visibility from the post.

Also, make sure that you invite your entire existing friends (and new ones) to adore your Facebook business page. Accomplish that each time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media 101 however, you must have the Facebook like box on your website for several reasons:

#1 – It’s a method to associate your website with all the Facebook business page. In other words it’s a way to ‘tell’ search engines that is the official Facebook business page.

#2 – When you are getting a lot of fans, this really is something you must be proud off and another to show in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to improve your following organically. Your readers can follow your website by clicking so on button without needing to go to Facebook.

Hint: For max results, set the LIKE box above fold (for the sidebar).

Hint 2: You can also popup so on box to new users (for instance, as soon as they spend One minute with a page, as soon as they scroll into the bottom or as soon as they try and leave your page – while this works well when it comes to getting new likes, you ought to be careful to never allow it to be too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed so on box in the prominent position on the website.

The next natural step would be to start sharing content to maintain your fans happy and perhaps manage to convert them from fans > web site visitors > customers.

Some simple rules to follow along with that will increase the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see inside your page. By way of example, should your website is about Social media, share content associated with social media marketing rather than about sports or something different you could like. In case your users wish to read sports news, they are fully aware where to locate them.

#2 – Don’t forget they follow your small business page to have updates relating to your website (and niche) rather than relating to your social gatherings: In order to get social, then takes place personal Facebook page, your small business page is approximately your website.

#3 – Typically thumb, I take advantage of my business page to talk about content from my niche only, if I should share a thing that just isn’t associated with my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. If you have a promotion to talk about or something like that that might benefit your fans, this can be done but don’t add too much.

Try to create interesting, shareable content that is certainly associated with your niche, of course this does not come directly from your website. Keep a balance between promotional and content that the followers should read.

Step 6: Share intriguing, notable and excellent content (not simply links)

I made some tests about the impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with only links. Let me offer you an illustration to understand I am talking about.

When you need to share content out of your website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this article without adding any other information. In case your title and pictures are good, you will get a number of likes depending on the time you are making the post, quantity of fans etc.

If one the opposite hand, you enrich this page by having more information and also a listing, then other items being equal, you might be very likely to get more likes and shares.

For me this will make sense because individuals that visit a title and image of their timeline may not ‘Like It’ as it provides no value for them (don’t forget how the average user is given countless postings of their timeline when they login to Facebook).

On the opposite hand if you provide them with valuable, excellent and easy to read information (like a list), they are going to click the LIKE button simply because they read something useful without needing to leave their timeline.

Note: This is a known fact that folks have a propensity of LIKING content without reading it so provide them with top reasons to accomplish that; your website visits may not increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you take a look at one of the most popular Facebook pages, you will see that they have a tendency to talk about images, videos, infographics, charts etc, with their usual text only postings.

This sort of content gets more likes and shares and as a result the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. Several suggestions to consider:

Quality updates – This is actually the best incentive you’ll be able to provide your users. Before posting anything on your page, you’ll want to make certain that it offers a superior value in your audience. When you do this consistently, you existing followers will share it using friends which will have more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to LIKE the page first. There are various tools to do this but have in mind that when you don’t use a known brand this many not be so successful.

Content upgrades – If you have your site, you may use ask users to LIKE your page to get an new version of the post. This calls for extra tools yet it’s something worth testing.

Step 9: You need to market own content and page

When you create your small business page don’t expect that it’s going to magically get a large number of fans. In addition to the tips outlined above, you need to in promoting your small business page in places aside from Facebook.

A few suggestions to take into consideration that helped my case:

Promote in other social media marketing networks – If you have accounts to social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up your self on Facebook also. Be polite and reveal to them the advantages from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social media marketing networks, you’ll be able to make the most of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and get them to follow your self on facebook (both your business and personal pages).

This method even though it is time consuming, (Used to do it manually rather than using any tools) it could produce great results.

Promote inside your newsletter – If you have a newsletter or if you talk with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not simply write the FB URL within your signature but Inquire politely to LIKE your small business page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and many good ways to improve your Facebook fans for last, as it is on your own that it’s not free.

Facebook comes with a self-service ad platform which you can use to either improve your following (market page), boost your posts, get more leads, increase conversions or perform quantity of other actions (as shown within the image above).

The procedure is pretty easy and straightforward. Basically you end up picking a page you possess, select your main goal (market page), select your audience (based on country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign is dependent upon a number of factors. The ultimate way to assess if Facebook ads is a superb means to fix improve your following, would be to run a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (no less than weekly). At the conclusion, you’ll be able to evaluate if the cost per like is something you might be happy to pay for.

I had achievement with Facebook ads both for my websites and for client websites i run campaigns monthly (for a few days) to boost my facebook likes.

It must be noted by purchasing Facebook ads you don’t buy likes but views. A lot of people believe that what you pay for is Facebook likes but actually you spend Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit so on button so spend time and think about the message you need to display inside your ad plus the image to use.

Conclusion

Having a major quantity of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in the first place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations in your business page (steps 1 and two above), then a easiest method to get additional followers is by using Facebook ads. With a bit of A/B testing you can get to 10,000 fans without having a lot more than $1,000 (spread in a period of months).

Once you are doing everything properly and provided you do have a great product or service, you’ll be able to improve your fans to 100,000+ like Used to do with all the Facebook Page of my fitness blog.