How to obtain your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate with a real example ways to get greater than 10,000 fans on the Facebook business page.

Facebook could be the king of internet sites using more than 1.79 billion active users a month (Updated December 2016). It can be employed by greater than 60% of Online users Worldwide and it is a great tool for promoting products or services, finding new customers or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want a lot of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What could be the significance about having many Facebook fans on the business page?

It indicates popularity – It’s obvious the amount of fans reveals how popular an internet site is. A popularity business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans and this leads to a amount of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website will need a lot of Facebook fans. 5 years ago this didn’t subject but also in the 21st century, social proof is very important.

More fans, more visits – The harder fans you have, the greater could be the number of people which will see your posts in their timeline and perhaps visit your website.

While this is correct, it should be noted that does not your fans will discover you.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of the followers (at most 4 percent) will discover your status updates.

This number may differ, but what is very important to know now, happens when you have 10,000 fans and also you post a whole new update, it will be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social networking is really a ranking factor, many studies reveal that popular websites on Facebook will perform better in search, these days quite popular websites (additional circumstances being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you are convinced that creating a large amount of Facebook fans is very important for the website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and it continous growing organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may appear silly to the experienced however for beginners to social networking this can be a new challenge: A personal Facebook page is different from a small business page.

If you wish to have friends on Facebook to share your holiday photos you’ll need to make a personal page but if you want fans and followers for the website or business you’ll need to make a Facebook business page.

So, the initial step is always to make certain you create a Facebook business page along with the alternative is always to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most important optimization tip of most.

The excellence of the content posted on the Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to draw new fans or maybe more likes from ads as we will discover below.

Step 3: Take advantage of your individual Facebook account

I mentioned in 1 above you will want to possess a business page rather than a personal page, however, you still need to have an active personal facebook account.

Here is why:

After you post an update on the business page, one of the ways to boost exposure and likes, is always to share that post on the personal page too.

People you have as friends on the personal page will ‘like’ and ‘interact’ with the post shared out of your business page and will also boost the engagement factor of the posts.

As an end result, facebook can have you to more fans (organically).

So, one of the ways to boost the number of individuals who view you and go at night 4% people fan base is always to share and promote the post on the personal page.

It goes without saying the more amount of friends the bigger will be the visibility with the post.

Also, make sure that you invite your existing friends (and a) to love your Facebook business page. Do this any time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media marketing 101 however, you need to have the Facebook like box on the website for several reasons:

#1 – It’s a way to associate your site with the Facebook business page. To put it differently this is a approach to ‘tell’ search engines like google this is the official Facebook business page.

#2 – When you get a lot of fans, this really is something needs to be proud off then one to exhibit to your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to increase your fan base organically. The future prospect can follow your site by clicking etc button and never have to head to Facebook.

Hint: For max results, set the LIKE box above fold (about the sidebar).

Hint 2: You may also popup so on box to new users (by way of example, as soon as they spend One minute over a page, as soon as they scroll right down to the bottom or as soon as they try to leave your page – although this works well when it comes to getting new likes, you should be careful to not make it too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box inside a prominent position on the website.

The next natural step is always to start sharing content to keep your fans happy as well as perhaps have the ability to convert them from fans > web site visitors > customers.

Some simple rules to check out which will boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing inside your page. As an example, should your web site is about Social websites, share content in connection with social networking rather than about sports or anything else you might like. If the users wish to read sports news, they know finding them.

#2 – Don’t forget which they follow your company page to get updates about your website (and niche) rather than about your social gatherings: If you want to get social, then use your personal Facebook page, your company page is approximately your site.

#3 – Typically thumb, I take advantage of my company page to share content from my niche only, easily need to share a thing that just isn’t in connection with my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. For those who have an offer to share or something that might benefit your fans, you can do so but don’t drink too much.

Try to create interesting, shareable content which is in connection with your niche, evidently this does not come from your site. Keep a balance between promotional and content that the followers might want to read.

Step 6: Share intriguing, notable and excellent content (not only links)

I made some tests concerning the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with simply links. Allow me to give you an illustration to understand what I am talking about.

When you wish to share a blog post out of your website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks similar to this:

You can share this informative article without adding any additional information. If the title and pictures are fantastic, you will get many likes with respect to the time you create the post, amount of fans etc.

If one one other hand, you enrich this post with the help of more info and also a subscriber base, then other pursuits being equal, you’re prone to grow in likes and shares.

For me this will make sense because individuals that view a title and image in their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget the average user is assigned a huge selection of postings in their timeline if he or she login to Facebook).

On one other hand whenever you allow them to have valuable, excellent and straightforward you just read information (just like a list), they’re going to select the LIKE button since they read something helpful and never have to leave their timeline.

Note: It is a known undeniable fact that folks have a bent of LIKING a blog post without reading it so allow them to have reasons to accomplish that; your site visits might not increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at probably the most popular Facebook pages, you will notice that they generally tend to share images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. Several ideas to consider:

Quality updates – This is the best incentive you can offer users. Before posting anything on the page, you’ll want to be sure that it provides value to your audience. When you do this consistently, you existing followers will share it with their friends and will also have more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Much like the page first. There are various tools to accomplish this but are considering if you don’t possess a known brand this many not be so successful.

Content upgrades – In case you have your blog, you should use ask users to LIKE your page with an latest version of the post. This involves extra tools however it is something worth testing.

Step 9: You have to market your own content and page

When you create your company page don’t expect it will magically get 1000s of fans. Aside from the tips outlined above, you might also need to market your company page in places besides Facebook.

A few ideas to take into consideration that assisted my case:

Promote in other social networking networks – In case you have accounts to social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to join your self on Facebook too. Be polite and tell them the advantages from this.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, you can make the most of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and ask them to follow your self on facebook (both your business and personal pages).

This method though it is time consuming, (I did it manually rather than using any tools) it can produce fantastic results.

Promote inside your newsletter – In case you have a newsletter or if you communicate with your readers via email, make sure that you keep these things follow your Facebook page.

Do not only write the FB URL below your signature but Inquire politely to LIKE your company page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and a lot good ways to raise your Facebook fans for last, since it is the only one that it’s not free.

Facebook provides a self-service ad platform which you can use either to raise your fan base (market your page), enhance your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).

The procedure is fairly basic and straightforward. Basically you choose a webpage you use, select your goal (market your page), select your audience (depending on country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign is dependent upon many factors. The easiest method to assess if Facebook ads is a good solution to raise your fan base, is always to operate a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (at the very least a week). By the end, you can determine if the fee per like is one thing you’re willing to pay for.

I had achievement with Facebook ads for both my websites as well as for client websites and that i run campaigns monthly (stay) to enhance my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. Many individuals believe that whatever you pay for is Facebook likes but actually you spend Facebook to exhibit your ad to more Facebook users.

If what you are advertising is interesting, then more people will hit so on button so spend an afternoon and look at the message you wish to display inside your ad and also the image to use.

Conclusion

Having a large amount of Facebook fans on the business pages is vital for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the required optimizations to your business page (steps 1 and a pair of above), then the easiest way to obtain more followers is with Facebook ads. Along with some A/B testing you can get to 10,000 fans without greater than $1,000 (spread into a duration of months).

Once one does everything properly and provided you have a great service or product, you can increase your fans to 100,000+ like I did with the Facebook Page of my fitness blog.