How to Get Your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate with a real example how to get greater than 10,000 fans on your own Facebook business page.

Facebook may be the king of social networking sites with over 1.79 billion active users a month (Updated December 2016). It really is utilized by greater than 60% of Online users Worldwide which is a great tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the need for having many Facebook fans on your own business page?

It indicates popularity – It goes without saying how the variety of fans reveals how popular a web site is. A cheap business page with 100,000 followers is more popular compared to a page with 1,000 fans this also leads to a variety of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an excellent business, website or blog needs to have a great deal of Facebook fans. 5 years ago this failed to subject but also in the Modern day, social proof is very important.

More fans, more visits – The more fans you have, the harder may be the number of people that may see your posts within their timeline and perhaps go to your website.

While this is, it must be noted that your entire fans will discover your content.

As already explained inside a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your respective followers (only 4 percent) will discover your status updates.

This number may differ, but what is very important to understand now, happens when you have 10,000 fans and you also post a new update, it will likely be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social networking can be a ranking factor, numerous studies show popular websites on Facebook may perform better in search, today very popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are convinced that developing a large amount of Facebook fans is very important for the website and business, let’s see step-by-step the best way to range from 0 to 10,000 fans.

Note: These are the identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans and yes it continous to cultivate organically.

Step 1: First off – you might want a Facebook business page

It may sound silly to the experienced but for beginners to social networking this is something new: A private Facebook page is different from a company page.

If you would like to have friends on Facebook to share with you your holiday photos then you need to produce a personal page but if you are looking for fans and followers for the website or business then you need to produce a Facebook business page.

So, the first task is always to ensure that you create a Facebook business page along with the the second step is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most important optimization tip of most.

The quality of the content posted on your own Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw in new fans or maybe more likes from ads as we will discover below.

Step 3: Benefit from your own personal Facebook account

I mentioned in the first step above you will want to possess a business page and not a private page, however, you still need to have an active personal facebook account.

Here means that:

After you post an update on your own business page, one of the ways to increase exposure and likes, is always to share that post on your own personal page as well.

People you have as friends on your own personal page may ‘like’ and ‘interact’ with all the post shared from your business page and this will improve the engagement factor of your respective posts.

As an effect, facebook will show your content to more fans (organically).

So, one of the ways to increase the amount of people that view your content and go beyond the 4% person group of fans is always to share and promote the post on your own personal page.

It goes without saying how the more variety of friends the larger may be the visibility with the post.

Also, make certain you invite your entire existing friends (and new ones) to love your Facebook business page. Do that every time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social internet marketing 101 however, you require the Facebook like box on your own website for 3 reasons:

#1 – It’s ways to associate your internet site with all the Facebook business page. In other words this is a way to ‘tell’ engines like google that is the official Facebook business page.

#2 – When you are getting a great deal of fans, that is something you must be proud off the other to exhibit for your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to grow your group of fans organically. The future prospect can follow your internet site by clicking etc button while not having to head to Facebook.

Hint: For maximum results, position the LIKE box above fold (for the sidebar).

Hint 2: You may also popup etc box to new users (as an example, as soon as they spend 60 seconds with a page, as soon as they scroll into the lower or as soon as they try to leave your page – while this is effective in terms of getting new likes, you need to be careful to not make it too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box inside a prominent position on our website.

The next natural step is always to start sharing happy to maintain fans happy and maybe be capable of convert them from fans > web site visitors > customers.

Some simple rules to check out that may improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing inside your page. For example, if the website is about Social media, share content in connection with social networking and not about sports or some different you could possibly like. Should your users wish to read sports news, they are fully aware where to find them.

#2 – Don’t forget they follow your organization page to acquire updates about your website (and niche) and not about your social gatherings: If you need to get social, then takes place personal Facebook page, your organization page is approximately your internet site.

#3 – Typically thumb, I personally use my offer page to share with you content from my niche only, only have to share a thing that isn’t in connection with my niche, I personally use the page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. When you have a campaign to share with you as well that could benefit your fans, you can do this but don’t go crazy.

Try to write interesting, shareable content that is certainly in connection with your niche, evidently this doesn’t come directly from your internet site. Maintain a balance between promotional and content that your particular followers might choose to read.

Step 6: Share intriguing and high quality content (not merely links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with only links. I want to give you an example to understand What i’m saying is.

When you would like to share a blog post from your website on Facebook, put forth Facebook status updates and go into the webpage URL. It looks something like this:

You can share this article without adding any other information. Should your title and images are great, you’ll get several likes with respect to the time you’re making the post, variety of fans etc.

If one the other hand, you enrich this page with the addition of additional information and also an inventory, then other pursuits being equal, you happen to be more likely to get more likes and shares.

For me as a result sense because individuals that view a title and image within their timeline might not exactly ‘Like It’ since it provides no value for many years (don’t forget how the average user is assigned countless postings within their timeline when they login to Facebook).

On the other hand if you provide them with valuable, high quality and easy to see information (being a list), they’re going to click on the LIKE button simply because they read something helpful while not having to leave their timeline.

Note: It’s a known undeniable fact that people have a bent of LIKING a blog post without reading it so provide them with top reasons to do so; your internet site visits might not exactly increase however the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at many of the most popular Facebook pages, you will recognize that they generally tend to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A number of tips to consider:

Quality updates – This can be the best incentive it is possible to give your users. Before posting anything on your own page, you should ensure that it offers value for your audience. If you do this consistently, you existing followers will share it with their friends and this will attract more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Such as the page first. There are various tools to accomplish this but consider when you don’t possess a known brand this many not be so successful.

Content upgrades – If you have your blog post, you can use ask users to love your page to have latest version of your respective post. This involves extra tools but it is something worth trying out.

Step 9: You’ll want to market own content and page

When you develop your organization page don’t expect that it’ll magically get a large number of fans. Apart from the tips outlined above, you might also need in promoting your organization page in places aside from Facebook.

A few tips to take into consideration that helped my case:

Promote in other social networking networks – If you have accounts with social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to become listed on yourself on Facebook as well. Be polite and tell them the benefits from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, it is possible to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and have these phones follow yourself on facebook (your personal and business pages).

This method eventhough it ‘s time consuming, (I did it manually and not using any tools) it might produce really good results.

Promote inside your newsletter – If you have a newsletter or if you engage with your readers via email, make certain you you can keep them follow your Facebook page.

Do not merely write the FB URL using your signature but Inquire politely to love your organization page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and a lot efficient ways to raise your Facebook fans for last, since it is the only person that it’s not free.

Facebook comes with a self-service ad platform that can be used to either raise your group of fans (market page), supercharge your posts, get more leads, increase conversions or perform variety of other actions (as shown inside the image above).

The procedure is fairly basic and straightforward. Basically you decide on a webpage you have, select your ultimate goal (market page), select your audience (determined by country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign is dependent upon several factors. The best way to assess if Facebook ads is a great means to fix raise your group of fans, is always to manage a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (no less than weekly). By the end, it is possible to evaluate if the cost per like is a thing you happen to be happy to purchase.

I had achievement with Facebook ads both for my websites and then for client websites i run campaigns on a monthly basis (for several days) to improve my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. Many individuals think that what you purchase is Facebook likes but usually you have to pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit etc button so spend some time and look at the message you would like to display inside your ad and also the image to use.

Conclusion

Having a large variety of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations for your business page (steps 1 and two above), then a easiest way to get additional followers is to use Facebook ads. With a bit of A/B testing you can find to 10,000 fans without greater than $1,000 (spread into a time period of months).

Once you need to do everything properly and provided that you have a great service or product, it is possible to grow your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.