Exactly how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example getting a lot more than 10,000 fans in your Facebook business page.

Facebook may be the king of social support systems with over 1.79 billion active users a month (Updated December 2016). It really is utilized by a lot more than 60% of Web users Worldwide in fact it is a fantastic tool for promoting services or products, finding new clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the significance of having many Facebook fans in your business page?

It indicates popularity – It’s understandable the variety of fans reveals how popular a web site is. A fanpage business page with 100,000 followers is a lot more popular when compared to a page with 1,000 fans and also this creates a variety of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an excellent business, website or blog needs to have plenty of Facebook fans. 5 years ago this would not make any difference however in the Modern day, social proof is important.

More fans, more visits – The greater fans you’ve, the harder may be the number of people that will view your posts of their timeline and maybe visit your website.

While this is correct, it needs to be noted that does not all your fans will discover your posts.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of your respective followers (at most Four percent) will discover your status updates.

This number can differ, but what is important to understand now, is when you’ve 10,000 fans so you post a whole new update, it’ll be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social networking is really a ranking factor, many studies show that popular websites on Facebook are more inclined to perform better in search, today so well received websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are believing that having a lot of Facebook fans is important for the website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans plus it continous growing organically.

Step 1: First things first – you’ll want a Facebook business page

It may seem silly to the experienced however for beginners to social networking this may be something totally new: An individual Facebook page is different from a company page.

If you need to have friends on Facebook to express your holiday photos you’ll need to generate a personal page though if you want fans and followers for the website or business you’ll need to generate a Facebook business page.

So, the first step is to just be sure you produce a Facebook business page along with the alternative is to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most important optimization tip coming from all.

The excellence of the content posted in your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to draw new fans or more likes from ads even as we will discover below.

Step 3: Benefit from your own Facebook account

I mentioned in the first step above that you need to possess a business page instead of an individual page, however, you still need to provide an active personal facebook account.

Here means that:

After you post an update in your business page, a good way to raise exposure and likes, is to share that post in your personal page too.

People you’ve as friends in your personal page are more inclined to ‘like’ and ‘interact’ with all the post shared from the business page and this will increase the engagement factor of your respective posts.

As an end result, facebook can have your posts to more fans (organically).

So, a good way to raise the volume of people that view your posts and go past the 4% of you fan base is to share and promote the post in your personal page.

It is obvious the more variety of friends the greater may be the visibility from the post.

Also, make certain you invite all your existing friends (and new ones) to like your Facebook business page. Make it happen when you gain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media 101 however, you have to have the Facebook like box in your website for 3 reasons:

#1 – It’s a way to associate your site with all the Facebook business page. In other words it is a strategy to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you invest in plenty of fans, this really is something must be proud off then one to exhibit for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to improve your fan base organically. Readers can follow your site by clicking so on button and never have to check out Facebook.

Hint: For max results, placed the LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup such box to new users (as an example, after they spend One minute over a page, after they scroll into the underside or after they make an effort to leave your page – even though this works well regarding getting new likes, you have to be careful not to ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on our website.

The next natural step is to start sharing content to maintain your fans happy and perhaps find a way to convert them from fans > website visitors > customers.

Some simple rules to follow along with that will increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing in your page. For example, in case your web site is about Social networking, share content related to social networking instead of about sports or anything else you could possibly like. If your users wish to read sports news, they know finding them.

#2 – Don’t forget that they can follow your company page to acquire updates relating to your website (and niche) instead of relating to your social gatherings: If you want to get social, then make use of your personal Facebook page, your company page is around your site.

#3 – Generally thumb, I use my business page to express content from my niche only, easily need to share something which just isn’t related to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. For those who have an offer to express as well that could benefit your fans, you can do so but don’t go crazy.

Try to post interesting, shareable content which is related to your niche, even if this does not come from your site. Have a very balance between promotional and content that the followers might want to read.

Step 6: Share intriguing, notable and top quality content (not simply links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with simply links. I want to offer you one example to understand What i’m saying is.

When you need to share an article from the website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this text without adding the other information. If your title and pictures are fantastic, you will definately get numerous likes based on the time you are making the post, variety of fans etc.

If one one other hand, you enrich your posting by adding more information and also a subscriber base, then other things being equal, you are more prone to gain in likes and shares.

For me as a result sense because those that view a title and image of their timeline may well not ‘Like It’ since it provides no value for them (don’t forget the average user is presented with countless postings of their timeline should they login to Facebook).

On one other hand if you give them valuable, top quality and simple to read information (like a list), they’re going to click the LIKE button since they read something useful and never have to leave their timeline.

Note: It’s a known fact that individuals have a bent of LIKING an article without reading it so give them reasons to achieve this; your site visits may well not increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of some of the most popular Facebook pages, you will see that they generally tend to express images, videos, infographics, charts etc, together with their usual text only postings.

This sort of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. A couple of tricks to consider:

Quality updates – This is the best incentive it is possible to provide your users. Before posting anything in your page, you should be sure that it offers value for your audience. Choosing this consistently, you existing followers will share it with their friends and this will attract more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Much like the page first. There are many tools to accomplish this but are thinking about if you don’t possess a known brand this many not be so successful.

Content upgrades – For those who have your site, you should use ask users to love your page with an updated version of your respective post. This involves extra tools however it is something worth trying out.

Step 9: You have to promote your own content and page

When you create your company page don’t expect that it will magically get thousands of fans. Aside from the tips outlined above, you might also need in promoting your company page in places apart from Facebook.

A few tricks to take into consideration that assisted my case:

Promote in other social networking networks – For those who have accounts to social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate yourself Facebook too. Be polite and reveal to them the benefits from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, it is possible to benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them a private (personalized) message and enquire of them to follow yourself facebook (both your business and personal pages).

This method even though it ‘s time consuming, (Used to it manually instead of using any tools) it may produce great results.

Promote in your newsletter – For those who have a newsletter or if you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not simply write the FB URL within your signature but ASK them politely to love your company page.

Step 10: Facebook ads is really a must

I have saved one of the easiest and a lot efficient ways to increase your Facebook fans for last, since it is on your own that it’s not free.

Facebook comes with a self-service ad platform which you can use to either increase your fan base (promote your page), supercharge your posts, get more leads, increase conversions or perform variety of other actions (as shown inside the image above).

The procedure is pretty simple and easy straightforward. Basically you end up picking a website you have, select your ultimate goal (promote your page), select your audience (depending on country, age, other demographics and interests) after which set your everyday budget and duration.

The cost per campaign depends upon numerous factors. The best way to assess if Facebook ads is a superb treatment for increase your fan base, is to manage a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (no less than a week). At the conclusion, it is possible to assess if the charge per like is one thing you are ready to pay for.

I had achievement with Facebook ads both for my websites and then for client websites and I run campaigns each month (stay) to boost my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. A lot of people believe that everything you pay for is Facebook likes but in reality you spend Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then the best way to will hit such button so spend an afternoon and look at the message you need to display in your ad plus the image to work with.

Conclusion

Having a big variety of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations for your business page (steps 1 and a pair of above), then this easiest method to obtain additional followers is to use Facebook ads. With a bit of A/B testing you may get to 10,000 fans without any a lot more than $1,000 (spread in to a period of months).

Once you need to do everything properly and given that you do have a great service or product, it is possible to improve your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.