Exactly how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example getting over 10,000 fans on your Facebook business page.

Facebook may be the king of social support systems exceeding 1.79 billion active users per month (Updated December 2016). It’s utilised by over 60% of Online users Worldwide which is an excellent tool for promoting a product or service, finding customers or gaining more loyal readers (followers).

To utilize this for business purposes, you might want a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the significance of having many Facebook fans on your business page?

It indicates popularity – It goes without saying the variety of fans reveals how popular a website is. A momentum business page with 100,000 followers is a bit more popular than a page with 1,000 fans which creates a variety of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, website or blog needs to have a great deal of Facebook fans. 5 years ago this did not make any difference in the Twenty-first century, social proof is important.

More fans, more visits – The more fans you’ve, the more may be the amount of people that may visit your posts within their timeline and maybe see your website.

While this is correct, it must be noted that all of your fans will dsicover you.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of the followers (at most 4 percent) will dsicover your status updates.

This number can differ, but what is important to comprehend now, is that if you’ve 10,000 fans and also you post a new update, it will likely be seen organically with a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites is a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, these days very popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re convinced that developing a large amount of Facebook fans is important on your website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: These are the very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to grow organically.

Step 1: First suggestion – you might want a Facebook business page

It may seem silly to the experienced but for beginners to social websites this might be new things: Your own Facebook page is different from a small business page.

If you want to have friends on Facebook to express your holiday photos you will need to produce a personal page however if you wish to have fans and followers on your website or business you will need to produce a Facebook business page.

So, the first task is always to make sure that you build a Facebook business page as well as the the second step is always to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most crucial optimization tip of most.

The expertise of the content posted on your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it simpler to get new fans or more likes from ads even as we will dsicover below.

Step 3: Take advantage of your personal Facebook account

I mentioned in 1 above that you need to possess a business page instead of a personal page, however, you still need to offer an active personal facebook account.

Here is the reason:

After you post an update on your business page, a great way to improve exposure and likes, is always to share that post on your personal page as well.

People you’ve as friends on your personal page may ‘like’ and ‘interact’ together with the post shared from your business page as well as raise the engagement factor of the posts.

As an end result, facebook will demonstrate you to more fans (organically).

So, a great way to improve the amount of folks that view you and go beyond the 4% of you group of followers is always to share and promote the post on your personal page.

It is obvious the greater the variety of friends the greater will be the visibility of the post.

Also, make certain you invite all of your existing friends (and new ones) to adore your Facebook business page. Accomplish that each time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media 101 however, you require the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your website together with the Facebook business page. To put it differently it’s a approach to ‘tell’ search engines like yahoo that this is the official Facebook business page.

#2 – When you get a great deal of fans, this can be something must be proud off and something to indicate to your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to expand your group of followers organically. Your readers can follow your website by clicking such button and never have to check out Facebook.

Hint: For optimum results, position the LIKE box above fold (on the sidebar).

Hint 2: You may also popup such box to new users (as an example, as soon as they spend 60 seconds with a page, as soon as they scroll right down to the bottom or as soon as they make an effort to leave your page – even though this is successful with regards to getting new likes, you ought to be careful never to make it too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to the personal Facebook page and placed such box within a prominent position on the website.

The next natural step is always to start sharing content to keep the fans happy and perhaps manage to convert them from fans > internet site visitors > customers.

Some simple rules to check out that may raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing in your page. For instance, in case your web site is about Social media marketing, share content related to social websites instead of about sports or another type you might like. In case your users wish to read sports news, they do know finding them.

#2 – Don’t forget they follow your organization page to acquire updates regarding your website (and niche) instead of regarding your social gatherings: If you wish to get social, then use your personal Facebook page, your organization page is approximately your website.

#3 – As a rule thumb, I prefer my company page to express content from my niche only, basically must share something which is not related to my niche, I prefer the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. When you’ve got a promotion to express as well that may benefit your fans, that can be done but don’t drink too much.

Try to post interesting, shareable content that is related to your niche, even if this does not come completely from your website. Keep a balance between promotional and content that the followers may want to read.

Step 6: Share interesting and excellent content (not merely links)

I made some tests concerning the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with links. Permit me to provide you with one example to understand what I mean.

When you want to share a blog post from your website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this article without adding any other information. In case your title and images are good, you’ll get numerous likes with respect to the time you are making the post, variety of fans etc.

If one one other hand, you enrich this post by having more details and particularly a listing, then other things being equal, you might be very likely to get more likes and shares.

For me this will make sense because those that visit a title and image within their timeline may not ‘Like It’ because it provides no value for them (don’t forget the average user is presented with a huge selection of postings within their timeline if he or she login to Facebook).

On one other hand when you provide them with valuable, excellent and simple you just read information (being a list), they’ll click the LIKE button since they read something useful and never have to leave their timeline.

Note: It’s a known indisputable fact that people have an inclination of LIKING a blog post without reading it so provide them with top reasons to do so; your website visits may not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a look at many of the most popular Facebook pages, you will recognize that they have an inclination to express images, videos, infographics, charts etc, along with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. Several suggestions to consider:

Quality updates – Here is the best incentive you are able to offer users. Before posting anything on your page, you’ll want to make sure that it gives you value to your audience. If you do this consistently, you existing followers will share it with their friends as well as attract more users.

Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Such as the page first. There are several tools to do this but have in mind if you don’t possess a known brand this many not so successful.

Content upgrades – For those who have your site, you may use ask users to love your page to have updated version of the post. This implies extra tools however it is something worth testing.

Step 9: You should advertise your own content and page

When you create your organization page don’t expect that it will magically get a huge number of fans. Apart from the tips outlined above, you need to to advertise your organization page in places aside from Facebook.

A few suggestions to take into consideration that assisted my case:

Promote in other social websites networks – For those who have accounts with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to participate you on Facebook as well. Be polite and tell them the rewards from doing this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you are able to make the most of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and ask them to follow you on facebook (your business and personal pages).

This method though it ‘s time consuming, (I did so it manually instead of using any tools) it might produce fantastic results.

Promote in your newsletter – For those who have a newsletter or you communicate with your readers via email, make certain you you can keep them follow your Facebook page.

Do not merely write the FB URL through your signature but ASK them politely to love your organization page.

Step 10: Facebook ads is a must

I have saved one of several easiest and a lot good ways to increase your Facebook fans for last, as it is often alone that it’s not free.

Facebook offers a self-service ad platform which you can use to either increase your group of followers (advertise your page), boost your posts, get more leads, increase conversions or perform variety of other actions (as shown inside the image above).

The procedure is quite simple and straightforward. Basically you choose a website you have, select your ultimate goal (advertise your page), select your audience (determined by country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign is dependent upon numerous factors. The simplest way to assess if Facebook ads is a superb means to fix increase your group of followers, is always to manage a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (a minimum of every week). By the end, you are able to decide if the charge per like is something you might be willing to purchase.

I had accomplishment with Facebook ads both for my websites as well as for client websites and that i run campaigns every month (for a few days) to boost my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. Many individuals believe that which you purchase is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit such button so spend time and think about the message you want to display in your ad and also the image to make use of.

Conclusion

Having a large variety of Facebook fans on your business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations to your business page (steps 1 and a couple of above), then the simplest way to obtain more followers is with Facebook ads. Along with some A/B testing you can find to 10,000 fans without any over $1,000 (spread into a duration of months).

Once you need to do everything properly and provided that you’ve got a great service or product, you are able to expand your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.