Exactly how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate having a real example the way to get over 10,000 fans on the Facebook business page.

Facebook will be the king of social support systems using more than 1.79 billion active users per month (Updated December 2016). It can be employed by over 60% of Web users Worldwide and it is a fantastic tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have a lot of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What will be the significance about having many Facebook fans on the business page?

It indicates popularity – It’s understandable how the number of fans reveals how popular an internet site is. A momentum business page with 100,000 followers is a lot more popular compared to a page with 1,000 fans this also creates a number of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an effective business, website or blog needs to have a lot of Facebook fans. Five-years ago this didn’t subject however in the Modern, social proof is important.

More fans, more visits – Greater fans you’ve got, the greater will be the number of individuals that will visit your posts within their timeline and perchance visit your website.

While this is, it should be noted that your fans might find your site content.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than 4 percent) might find your status updates.

This number can differ, what is important to understand now, is when you’ve got 10,000 fans and also you post a new update, it’ll be seen organically by a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites can be a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, these days very popular websites (additional factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re convinced that developing a great deal of Facebook fans is important for the website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans and it continous to grow organically.

Step 1: First things first – you need to have a Facebook business page

It sounds silly for your experienced but also for beginners to social websites this may be something totally new: Your own Facebook page is different from a business page.

If you wish to have friends on Facebook to share your holiday photos then you need to generate a personal page however if you wish to have fans and followers for the website or business then you need to generate a Facebook business page.

So, the first step would be to ensure that you produce a Facebook business page as well as the alternative would be to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most crucial optimization tip of.

The expertise of the content posted on the Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it simpler to get new fans or even more likes from ads even as might find below.

Step 3: Make the most of your personal Facebook account

I mentioned in the first step above you’ll want to have a very business page instead of a personal page, but you still need come with an active personal facebook account.

Here is the reason:

After you post an update on the business page, one of the ways to raise exposure and likes, would be to share that post on the personal page also.

People you’ve got as friends on the personal page may ‘like’ and ‘interact’ with the post shared from your business page and this will increase the engagement factor of your posts.

As an end result, facebook can have your site content to more fans (organically).

So, one of the ways to raise the quantity of people who view your site content and go past the 4% people group of fans would be to share and promote the post on the personal page.

It is evident how the more number of friends the larger will be the visibility with the post.

Also, just be sure you invite your existing friends (and brand new ones) to adore your Facebook business page. Accomplish that every time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media 101 but you have to have the Facebook like box on the website for several reasons:

#1 – It’s a method to associate your web site with the Facebook business page. Quite simply it’s a way to ‘tell’ search engines like yahoo that this will be your official Facebook business page.

#2 – When you are getting a lot of fans, that is something needs to be proud off and something to show for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to increase your group of fans organically. Your potential customers can follow your web site by clicking the LIKE button while not having to go to Facebook.

Hint: For max results, set the LIKE box above fold (about the sidebar).

Hint 2: It’s also possible to popup the like box to new users (as an example, when they spend A minute with a page, when they scroll as a result of the underside or when they make an effort to leave your page – even if this is successful when it comes to getting new likes, you have to be careful to never ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed the like box within a prominent position on our website.

The next natural step would be to start sharing content to maintain fans happy and possibly have the ability to convert them from fans > site visitors > customers.

Some simple rules to check out that will increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see within your page. As an example, should your web site is about Social networking, share content in connection with social websites instead of about sports or anything else you could possibly like. In case your users wish to read sports news, they understand where to find them.

#2 – Don’t forget that they follow your company page to acquire updates regarding your website (and niche) instead of regarding your social gatherings: If you wish to get social, then make use of your personal Facebook page, your company page is about your web site.

#3 – Usually thumb, I take advantage of my company page to share content from my niche only, if I must share something which just isn’t in connection with my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on the Facebook page will drive your fans away. When you’ve got a campaign to share something like that which may benefit your fans, you can do so but don’t go crazy.

Try to write interesting, shareable content that is certainly in connection with your niche, it sometimes does not come completely from your web site. Keep a balance between promotional and content that your particular followers should read.

Step 6: Share intriguing, notable and top quality content (not only links)

I made some tests about the impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with just links. Let me give you an illustration to understand I am talking about.

When you wish to share content from your website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this text without adding the other information. In case your title and images are perfect, you’re going to get many likes with regards to the time you make the post, number of fans etc.

If one the other hand, you enrich this page with the help of more info especially a listing, then other activities being equal, you are prone to grow in likes and shares.

For me this makes sense because those that go to a title and image within their timeline might not exactly ‘Like It’ because it provides no value for them (don’t forget how the average user is presented with a huge selection of postings within their timeline when they login to Facebook).

On the other hand if you give them valuable, top quality as well as simple to learn information (like a list), they’ll click on the LIKE button since they read something useful while not having to leave their timeline.

Note: It is a known fact that people have an inclination of LIKING content without reading it so give them good reasons to do this; your web site visits might not exactly increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a look at many of the most popular Facebook pages, you will see that they have an inclination to share images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A number of ideas to consider:

Quality updates – This can be the best incentive you are able to offer users. Before posting anything on the page, you should make certain that it gives you value for your audience. With this option consistently, you existing followers will share it with their friends and this will get more users.

Run a contest – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information would be to Just like the page first. There are various tools to achieve that but are considering if you don’t have a very known brand this many ‘t be so successful.

Content upgrades – For those who have your site, you need to use ask users to love your page with an updated version of your post. This calls for extra tools however it is something worth testing.

Step 9: You should advertise your own content and page

When you create your company page don’t expect that it will magically get 1000s of fans. Besides the tips outlined above, you might also need to advertise your company page in places other than Facebook.

A few ideas to take into account that worked for my case:

Promote in other social websites networks – For those who have accounts along with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on yourself Facebook also. Be polite and tell them the huge benefits from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social websites networks, you are able to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a private (personalized) message and ask these to follow yourself facebook (your business and personal pages).

This method although it ‘s time consuming, (I did so it manually instead of using any tools) it might produce fantastic results.

Promote within your newsletter – For those who have a newsletter or if you communicate with your readers via email, just be sure you keep these things follow your Facebook page.

Do not only write the FB URL below your signature but Inquire politely to love your company page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and most efficient ways to improve your Facebook fans for last, because it is the only person that it’s not free.

Facebook offers a self-service ad platform which you can use with the idea to improve your group of fans (advertise your page), supercharge your posts, get more leads, increase conversions or perform number of other actions (as shown inside the image above).

The procedure is pretty basic and straightforward. Basically you end up picking a page you possess, select your goal (advertise your page), select your audience (based on country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign is dependent upon many factors. The best way to assess if Facebook ads is a superb treatment for improve your group of fans, would be to chance a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for any fixed duration (no less than a week). At the conclusion, you are able to assess if the price per like is a thing you are ready to buy.

I had accomplishment with Facebook ads both for my websites as well as for client websites i run campaigns monthly (stay) to improve my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. A lot of people believe that what you buy is Facebook likes in fact you make payment for Facebook to show your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit the like button so spend an afternoon and consider the message you wish to display within your ad along with the image to make use of.

Conclusion

Having a major number of Facebook fans on the business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care as well as the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you do the essential optimizations for your business page (steps 1 and two above), then this simplest way to obtain more followers is with Facebook ads. Along with some A/B testing you can find to 10,000 fans with no over $1,000 (spread in to a time period of months).

Once you do everything properly and given that you do have a great service or product, you are able to increase your fans to 100,000+ like I did so with the Facebook Page of my fitness blog.