Exactly how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example getting greater than 10,000 fans in your Facebook business page.

Facebook could be the king of internet sites using more than 1.79 billion active users monthly (Updated December 2016). It really is utilized by greater than 60% of Internet surfers Worldwide which is an excellent tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you might want a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What could be the significance about having many Facebook fans in your business page?

It indicates popularity – It’s obvious that the amount of fans reveals how popular a web site is. A popularity business page with 100,000 followers is more popular than a page with 1,000 fans which results in a amount of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, blog or website needs a lot of Facebook fans. 5yrs ago this didn’t subject but also in the Modern day, social proof is essential.

More fans, more visits – Greater fans you’ve, the harder could be the number of individuals that will see your posts within their timeline and perhaps see your website.

While this is true, it ought to be noted that doesn’t your entire fans will dsicover you.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of the followers (only 4 %) will dsicover your status updates.

This number may vary, but what is essential to be aware of now, happens when you’ve 10,000 fans so you post a whole new update, it will likely be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social networking is really a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, than not very popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re believing that having a large amount of Facebook fans is essential for the website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans plus it continous to develop organically.

Step 1: First suggestion – you might want a Facebook business page

It may sound silly to the experienced nevertheless for beginners to social networking this can be new things: A personal Facebook page differs from a company page.

If you would like to have friends on Facebook to talk about your holiday photos you will need to generate a personal page however if you want to have fans and followers for the website or business you will need to generate a Facebook business page.

So, step one is always to ensure that you produce a Facebook business page along with the second step is always to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most crucial optimization tip coming from all.

The quality of the content posted in your Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw in new fans or maybe more likes from ads even as we will dsicover below.

Step 3: Benefit from your own personal Facebook account

I mentioned in step 1 above you need to use a business page rather than an individual page, but you still need to offer an active personal facebook account.

Here means that:

After you post an update in your business page, one of the ways to improve exposure and likes, is always to share that post in your personal page also.

People you’ve as friends in your personal page are more inclined to ‘like’ and ‘interact’ with all the post shared from the business page and will also increase the engagement factor of the posts.

As a result, facebook shows you to more fans (organically).

So, one of the ways to improve the volume of folks that view you and go after dark 4% individuals group of followers is always to share and promote the post in your personal page.

It is obvious that the greater the amount of friends greater could be the visibility from the post.

Also, just be sure you invite your entire existing friends (and a new one) to enjoy your Facebook business page. Accomplish that any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media 101 but you have to have the Facebook like box in your website for several reasons:

#1 – It’s a means to associate your site with all the Facebook business page. Put simply it is a approach to ‘tell’ search engines until this is your official Facebook business page.

#2 – When you invest in a lot of fans, this really is something must be proud off and something to exhibit for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to expand your group of followers organically. Your readers can follow your site by clicking etc button without having to visit Facebook.

Hint: For maximum results, placed the LIKE box above fold (about the sidebar).

Hint 2: You may also popup the like box to new users (for instance, when they spend 60 seconds with a page, when they scroll into underneath or when they make an effort to leave your page – while this is effective when it comes to getting new likes, you need to be careful not to allow it to be too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in a prominent position on the website.

The next natural step is always to start sharing content to maintain your fans happy and possibly have the ability to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that will increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing within your page. As an example, in case your website is about Social websites, share content linked to social networking rather than about sports or anything else you could possibly like. If the users wish to read sports news, they do know how to locate them.

#2 – Don’t forget which they follow your business page to acquire updates about your website (and niche) rather than about your social gatherings: If you need to get social, then make use of your personal Facebook page, your business page is about your site.

#3 – Typically thumb, I take advantage of my opportunity page to talk about content from my niche only, only need to share an issue that just isn’t linked to my niche, I take advantage of my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. For those who have a promotion to talk about as well that could benefit your fans, you can do this but don’t go crazy.

Try to post interesting, shareable content that is certainly linked to your niche, evidently this doesn’t come straight from your site. Keep a balance between promotional and content that your particular followers should read.

Step 6: Share intriquing, notable and good quality content (not merely links)

I made some tests concerning the impact of descriptions when doing a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with just links. Let me provide you with a good example to understand what I mean.

When you would like to share a blog post from the website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this post without adding any additional information. If the title and pictures are great, you will get several likes based on the time you make the post, amount of fans etc.

If one one other hand, you enrich your post by adding more info especially an inventory, then other pursuits being equal, you are very likely to gain more likes and shares.

For me this may cause sense because people that view a title and image within their timeline might not exactly ‘Like It’ since it provides no value in their mind (don’t forget that the average user is offered a huge selection of postings within their timeline should they login to Facebook).

On one other hand once you let them have valuable, good quality as well as simple to learn information (like a list), they’re going to click the LIKE button simply because they read something useful without having to leave their timeline.

Note: It’s a known undeniable fact that individuals have an inclination of LIKING a blog post without reading it so let them have reasons to do so; your site visits might not exactly increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at probably the most popular Facebook pages, you will see that they have an inclination to talk about images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. A couple of tips to consider:

Quality updates – This is actually the best incentive you can offer users. Before posting anything in your page, you’ll want to ensure that it offers a superior value for your audience. With this option consistently, you existing followers will share it using their friends and will also have more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to LIKE the page first. There are numerous tools to accomplish this but consider when you don’t use a known brand this many not so successful.

Content upgrades – When you have your site, you need to use ask users to LIKE your page to get an new version of the post. This requires extra tools but it is something worth testing out.

Step 9: You need to promote your own content and page

When you create your business page don’t expect that it’s going to magically get a huge number of fans. Aside from the tips outlined above, you might also need to market your business page in places aside from Facebook.

A few tips to consider that helped my case:

Promote in other social networking networks – When you have accounts with social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook also. Be polite and show them the benefits from the process.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, you can reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them an individual (personalized) message and have them to follow yourself on facebook (your business and personal pages).

This method though it is time consuming, (I did so it manually rather than using any tools) it could produce great results.

Promote within your newsletter – When you have a newsletter or if you talk with your readers via email, just be sure you you can keep them follow your Facebook page.

Do not merely write the FB URL using your signature but Question them politely to LIKE your business page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and a lot good ways to increase your Facebook fans for last, because it is on your own that it’s not free.

Facebook offers a self-service ad platform that can be used either to increase your group of followers (promote your page), enhance your posts, get more leads, increase conversions or perform amount of other actions (as shown within the image above).

The procedure is actually comparatively simple and easy straightforward. Basically you decide on a website you own, select your ultimate goal (promote your page), select your audience (determined by country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign depends upon several factors. The best way to assess if Facebook ads is a great treatment for increase your group of followers, is always to chance a pilot campaign for 2 days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (a minimum of weekly). At the conclusion, you can assess if the charge per like is one thing you are ready to buy.

I had great results with Facebook ads for both my websites and for client websites and I run campaigns on a monthly basis (for a few days) to enhance my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. A lot of people believe what you buy is Facebook likes but in reality you make payment for Facebook to exhibit your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit the like button so spend an afternoon and look at the message you would like to display within your ad as well as the image to work with.

Conclusion

Having a huge amount of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once one does the required optimizations for your business page (steps 1 and 2 above), then this easiest way to obtain more followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without having greater than $1,000 (spread in a period of months).

Once one does everything properly and provided there is a great services or products, you can expand your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.