7 Search engine marketing Trends You’ll need to be Conscious of

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1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social media marketing content indexed online along with other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks plays a part in how search engines understand your website is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as being a powerful tool drive an automobile their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the buzz, and make use of videos to capture new audiences.

80% of video. Results that relate in SERPs originate from YouTube

Videos get 50X better organic pr in Google in comparison to against plain, static text results.

Video searches receive 41% higher click-through rate a compared to plain, static text content

3. MOBILE OPTIMIZATION Will end up CRUCIAL

Today people make use of a range of devices gain access to content. Tablets, smartphones, laptops, phones and in many cases watches are becoming standard tools to browse web. Search engines like yahoo know this plus they reward websites that seem to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have wanted local info.

Mobile search increased 43% every year.

Over 1.2 billion people connect to the web from their mobile phones.

4 of every 5 consumers use smartphones to search.

4. VOICE SEARCH FUNCTION Absolutely essential

Voice search is easily being a huge a part of mobile usage and contains elevated the pain of typing keywords to own research online query. However shift means your articles need to be developed with voice search at heart.

60% teens use voice search before the TV

40% adults use voice search for directions.

5. CONTENT AGGREGATION Can get BIGGER & BETTER

More than ever before people are looking for content sources that offer all of the relevant information they need in a place. Search engines like yahoo have noticed this trend and consequently content aggregators are getting to be very popular in the SERPS.

6. The fad OF Mobile phone applications WILL GROW

As discussed above, using mobile for web search is on all-time rise and apps just be the work easier. Just number of years and mobile apps will definitely overpower desktop and mobile websites.

Mobile apps are the cause of 52% of them all spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile apps to websites. (SearchEngineJournal)

7. Local SEO For being Much more IMPORTANT

Regional online research will go stronger over time. In 2016 you must let Google know where you stand located and just what you might be offering.
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