Booknest.in- Online Book Store – Future outlook for E-commerce in India

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According to the FDI policy guidelines, “Marketplace model of e-commerce means providing of the i . t platform by an e-commerce entity over a digital and electronic network some thing as being a facilitator between seller and buyer.”


The primary feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. provide a platform for customers to interact using a large numbers of sellers onboard to purchase a product or service online. Thus, every time a product from amazon is bought, you’re actually acquiring it from a registered seller by it. Consequently the product just isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a celebration area for a consumer to meets a lot of seller and offer various options and cost levels for a service or product.
Whereas the Inventory-led websites have specialized but limited range of products as well as the serious customers may log in about bat roosting website for a specific range of products, including caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller as well as a Level Playing field
The majority of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or perhaps a large enterprise that have inked privileged works with them which will help them offer great deals or discounts towards the customers. This might include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player within a pre-agreed arrangement.
You frequently discover that some products are on your website at 40% -60% discounts that is even hard for the producer to provide. You frequently discover that you will find 40-50 sellers for a buy comic books but excepting one anchor seller, no one is able to provide such exciting discounts or offers. They can mask other seller completely and corner almost entire demand for these products, thereby also frustrate these multiple genuine sellers to achieve the customers can use using honest pricing offers.
Nearly all e-commerce players take presctiption the verge of re-discovering their business models and aspire to become profitable sooner. The reality is, none have been capable of seeing a penny in profit up to now. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and a lot of have been soldout to others. Year 2017 would see more to fasten belts and continue to keep solve this riddle lest they perish from the race towards the survival in the fittest.
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