Booknest.in- Online Book Store – Future outlook for E-commerce in India

Based on the FDI policy guidelines, “Marketplace label of e-commerce means providing associated with an i . t . platform by an e-commerce entity on a digital and electronic network to act as being a facilitator between buyer and seller.”


The key feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for purchasers to interact which has a large numbers of sellers onboard to purchase something online. Thus, each time a product from amazon is bought, you might be actually purchasing it coming from a registered seller from it. Therefore the merchandise just isn’t directly sold by amazon. Here, amazon is just a website platform which facilitates a meeting place for someone to meets many seller and provide various options and cost levels for any services or products.
Whereas the Inventory-led websites have specialized but limited range of products as well as the serious customers may log in to these website for any specific range of products, for example caratlane.com for precious jewellery, booknest.directly into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller as well as a Level Arena
The majority of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or possibly a large enterprise who’ve inked privileged handles them which will help them offer bargains or discounts towards the customers. This might incorporate a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player within pre-agreed arrangement.
You often realize that some goods are positioned on the web site at 40% -60% discounts which is even hard for producer to supply. You often realize that you can find 40-50 sellers for any books online cheap but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They can mask other seller completely and corner almost entire interest in the products, thereby also frustrate these multiple genuine sellers to achieve the shoppers making use of their honest pricing offers.
Just about all e-commerce players are on the verge of re-discovering their business models and desire to become profitable sooner. The reality is, none happen to be able to see a cent in profit thus far. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and several happen to be sold out to others. Year 2017 would see a lot more to lock belts and go on to solve this riddle lest they perish within the race towards the survival from the fittest.
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