Booknest.in- Online Book shop – Future outlook for E-commerce in India

According to the FDI policy guidelines, “Marketplace style of e-commerce means providing of the i . t platform by an e-commerce entity on a digital and electronic network to behave being a facilitator between seller and buyer.”

The primary feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for customers to interact with a many sellers onboard to acquire a product or service online. Thus, when a product from amazon is bought, you happen to be actually buying it from a registered seller by using it. As a result the item is not directly sold by amazon. Here, amazon is just a website platform which facilitates a celebration location for a consumer to meets a large number of seller and gives various options and expense levels to get a products or services.
Whereas the Inventory-led websites have specialized but limited range of products as well as the serious customers may join to those website to get a specific range of products, for example caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller as well as a Level Stage
Most of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or a large enterprise who have created privileged handles them which will help them offer money saving deals or discounts towards the customers. This will likely add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player with a pre-agreed arrangement.
You often realize that some items are entirely on the site at 40% -60% discounts which can be even hard for producer to supply. You often realize that you will find 40-50 sellers to get a buy academic books but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They even can mask other seller completely and corner almost entire interest in the products, thereby also frustrate these multiple genuine sellers to arrive at absolutely free themes with their honest pricing offers.
Just about all e-commerce players are on the verge of re-discovering their business models and aspire to become profitable sooner. The reality is, none are already capable of seeing a cent in profit to date. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and a lot of are already soldout to others. Year 2017 would see additional to fasten belts and continue to keep solve this riddle lest they perish inside the race towards the survival in the fittest.
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