Booknest.in- On-line Book shop – Future outlook for E-commerce in India

In accordance with the FDI policy guidelines, “Marketplace style of e-commerce means providing associated with an it platform by an e-commerce entity on a digital and electronic network some thing being a facilitator between seller and buyer.”


The main feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for purchasers to activate having a many sellers onboard to acquire a product online. Thus, whenever a product from amazon is bought, you happen to be actually purchasing it from the registered seller by it. Consequently the item is not directly sold by amazon. Here, amazon is just a website platform which facilitates a celebration place for the consumer to meets a large number of seller and gives various options and expense levels for a services or products.
Whereas the Inventory-led websites have specialized but limited product range as well as the serious customers may sign in to the telltale website for a specific product range, including caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller plus a Level Stage
A lot of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or a large enterprise who have inked privileged handles them which will help them offer great deals or discounts towards the customers. This may include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player with a pre-agreed arrangement.
You frequently realize that some items are on your website at 40% -60% discounts which can be even challenging for the producer to supply. You frequently realize that you will find 40-50 sellers for a buy management books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They even can mask other seller completely and corner almost entire interest in these products, thereby also frustrate these multiple genuine sellers to succeed in the customers making use of their honest pricing offers.
Virtually all e-commerce players take presctiption the verge of re-discovering their business models and dream to become profitable sooner. The truth is, none are already able to see a cent in profit thus far. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and several are already sold-out to other people. Year 2017 would see a lot more to lock belts and pursue to solve this riddle lest they perish from the race towards the survival in the fittest.
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