Band Marketing and promotion – How to Market your Band and have More Gigs
I believed about writing this post on band promotion because I commonly hear new bands and struggling musicians wishing they were more paying gigs. Obtaining a paying gig is good, After all… spent time and effort, energy as well as cash having your act together.. rehearsing, traveling to rehearsals and gigs (gas could be a pain if you travel by car), buying your gear, etc. But earning money gigs for first time acts can be very difficult.
When i still find it great to have paid, I don’t mean to express you should consider a band like a business. What I am saying is, it might be practical to at least have your costs covered.
Obviously, that might rely on your main reasons why you’re in a band initially.
Some bands want to play; love playing; feel that playing and having their music on the market is the best compensation there’s… and the return of their acquisition of effort, time and expense is the fact that opportunity to get out of bed there and PLAY. There’s also other individuals who work towards a long-term goal like building their unique following and having their music across for many years.
The reasons why you do it, pretty much sums it down.
But, if you planned to get paying gigs, here are a few steps you can take.
1. Work on Your product or service
Occasionally I locate client who struggles with promoting their products or services, and set in several effort only to get minimal results. The primary reason is, they haven’t managed to accurately develop, define and refine their product, which explains why aggressively promoting something mediocre will invariably yield mediocre results.
So what exactly is your product or service? The band, as well as your music. The true secret real how would you set yourself apart from the rest. What is it you do that is different, or what exactly is it which can be done a lot better than everybody else?
“What are you wanting people to remember and As you for?”
2. Define Your Music/Repertoire
Repertoire defines which kind of band you happen to be. It also defines who your audience is. I believe writing and recording original materials are great because insurance firms your own personal music you create an asset that others don’t have. It can be that final amount of a collaborative creative effort that market your music BUT, doesn’t guarantee success, since to your band to become successfully renowned for your music, you’ll first need to attract bavarian motor works logo that will get to hear and regards.
On a single note, like a cover band does not mean you can not get paying gigs. There are many of canopy bands that will get paid well for small bar gigs as well as major events.
Just what it relies on could be the novelty of the band, as well as your draw. Novelty is the fact that something about yourself that folks may wish to come see; as well as your draw could be the height and width of the group you’ll be able to gather at the gigs.
3. Market Yourself
You would need to sell yourself to individuals who you imagine would appreciate your band and just what you have to offer. You can find basically 2 types of people you need to industry to; you can find those who you want coming to your gigs and appreciating your music, and the those who are capable to hire you for gigs.
This may sometimes be the classic “the chicken or even the egg scenario”, in places you actually improve your audience and acquire more exposure when you’re playing more gigs, but to obtain more gigs you have to have invited or hired by people who may have a hand to make gigs happen.
Nonetheless it don’t have to be complicated. You just have to do both at the same time.
Networking is key. Greater people you get to meet, the greater contacts you establish, the closer you get to your goal.
4. Management / Representation
You ‘must’ have a manager. A specialist figure whom you trust and count on to dedicate yourself to nothing more than the success and well-being of the band.
A manager ought to be a tenacious businessman. He’s a negotiator, understands marketing, and even more importantly he believes in the product he or she is entrusted with. His absolute goal is always to sustain and develop further the item he manages.
Using a manager may have many advantages, then one of the things I see managers doing that bands that manage themselves cannot, is be objective. The manager sees something which individual members inside a band don’t see, this is especially valid when some people in the group develop egos that cloud their judgment. Members have a tendency to get tunnel vision and can not respond well with other people’s opinions that won’t be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A manager is both associated with the viewers and outsider; a part because he works together with the viewers to accomplish cause real progress. He’s an outsider that can make rational decisions as well as be critical of the group if it fails to deliver what their audience expects.
Musicians can be one of the most stubborn of men and women, and the least receptive to criticism, along with a trusted opinion from a specialist figure might help the group try to better the item. Understand that the manager is most importantly a businessman, and that he runs the group because it is “profitable”… the easier to advertise a band, the greater money it can make, the greater money the manager makes at the same time.
Managers also need to be very aggressive and chronic, a buddy of mine (a manager for a huge act) once told me a story about how precisely she approached bar after bar only to get denied each time and was given a number of reasons and excuses. She never gave up, and failed to stop trying her band… today that band is a major recording artist… and in actual fact to remain big for a long time now.
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