Which people counting technology is good for you?

If you are new to retail people counting and another of the first questions you will be questioning is which technology do i need to be utilizing?

There are three main kinds of technologies; beams, thermal and video. Each have their particular benefits and weaknesses with respect to the environment they’re being positioned in.

Beam Counters – Will often be battery powered and therefore fitted to short term use. They’re simple to install and take, and also at risk of become damaged and field of view blocked. They’re unable to count people walking through an entrance side-by-side and thus will undercount.

Thermal Cameras – Infra-red devices such as the IRISYS cameras are the most in-demand footfall counting solutions on the globe. These devices are IP enabled and over one unit could be linked together for wide entrances. Accuracy levels are very good.

Video Cameras – Come as single or dual vision IP enabled devices. The only view cameras are often less accurate. Overall the playback quality products are more expense than thermal cameras. The dual-view cameras are as accurate since the thermal devices in most cases.

At StoreTech our software solution is hardware independent, which means in case you already own people counting hardware its future we could integrate and import the visitor data into our solution.

With 20 years experience with individuals counting industry, StoreTech are happy to talk about the pros and cons of each one sort of technology and work with you to select the best option.
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