Marketing and advertising Branding Organization Trends in 2016-2017

Technology is influencing our means of acting, it influences our knowhow and marketers must adapt to it. Inside the industrial era thought was linear and organizations files structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable method of seeing things. Having this at heart, will enable us to adapt more careful.
This hitting the ground with the latest technological development is influencing publishers to evolve or die. One those trends could be the increased utilization of “fringe” social hubs. Brands which has a broader presence will definitely be sort of less skeptical when publishing content via social hubs which are considered before “fringe.” As time goes by were also noticing many interesting ways of interactive content, some of those is thru 360 views photo being a virtual 360 view. Another trend is the utilization of animated GIFs dominating newsfeeds and timelines. Both of these will continue its growth for the following years.

Determined by technology once again, algorithms are to create content. Were now listening the development of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing which a proper mixture of SEO, SMM, UX and analytics will help you reap rich rewards whenever you value their importance equally and treat them together instead of individual components
Paid Social. We remarked that in 2015 there were a big growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally continues to dwindle as social support systems aggressively push for marketing on their own platforms. It’s time and energy to atone for the paid social approach because this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook can now help publishers give their content more visibility in comparison with content on their own native publishing platforms.
Real-time aggregated content articles are about the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands which has a broader presence will definitely be kind of less skeptical when publishing content via social hubs that have been considered before “fringe.” Those “fringe” hubs have become mainstream. Content strategies are dedicated to Snapchat and Instagram and will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a study by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a portion of every content online marketing strategy in 2016.
Visual content such as infographics will continue enabling marketers to provide personalized content. Global internet speed grew by 17% within a year. Slow internet connection isn’t a problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to try for an additional years.
Mobile marketing will rise even higher. There will be more mobile entry to new audiences as time goes by. It has remained constant as years go by however it will just get higher and better next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the next years is augmented reality. Creating virtual reality based content will permit marketers to discover a brand new frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video options opening another whole world of article marketing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This will be one of many key drivers that will define SEO in 2016.
Finally, choose this year the time to create real bonds between customers along with your brand. Do internal marketing your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is caused by internal resistance. To supply a powerful brand to customers means marketers have to effectively engage and cut across a corporation. This is neither easy nor welcome, however it appears many agree. Improving the product offering may be the #1 way marketers feel customer intimacy could be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is the place they are able to most effectively build intimacy. In addition they indicated that virtually all their customers associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market is often more important than previously in 2010 – how these content articles is delivered, though, is the vital thing. App development and content to have an instant society. The five most widely used messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are starting to consider notice. Facebook has already integrated branded campaigns into Facebook Messenger and offers to do really this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover along with the option for any advertiser or individual to create their own geo filter with Snapchat on Demand. Messaging is definitely huge within the digital world. Expect digital marketers making it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers offer an increasingly advanced of value upfront, before moving towards requesting email addresses or entering into a sales sequence. This will likely usually have the sort of content marketing – via blog articles, YouTube videos, and webinars, in addition to through the rapidly growing live video space using platforms such as Periscope and Facebook Live. Probably the most successful digital marketers will be those who are in a position to set up a advanced of trust before asking prospective clients and customers to the sale. This really is additional work with marketers because they should strategically craft a substantial amount of free content, however the rewards comes into play the form of a less strenuous sale once they do request it, simply because they have already established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But info is now more dynamic, accessible, and broadly understood. This may start new opportunities for messaging optimization – but, more importantly, this entry to data will challenge marketers for being nimbler and responsive.
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