Why Should You Choose Poster Printing?
Posters have already been part of everyday routine from the time the printing industry exercised the best way to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became extensively employed for everything from promotion, advertising, and art.
Using the coming of internet marketing and advertising, some point out that printed marketing is now obsolete. Yet, paper marketplace is still going strong. In the following paragraphs, NPS compares the reasons why you could choose poster printing.
Targeted advertising
Posters come in many different sizes, meaning they can be put into multiple different locations. Poster printing lets you target a communication specifically to individuals that will walk past and find out it.
Whether you’re putting your posters in the shop window or tacking these to lampposts – poster printing is a great targeted advertising tool that can make sure your message is heard by the highest number of individuals possible.
Cost-effective
In comparison to other types of printed marketing materials, poster printing is fairly affordable – and always cost-effective. Look at the cost-per-impression of an online ad – most impressions are made on people already seeking relevant keywords.
With poster printing, each poster occupies an actual location, meaning it can be seen by not merely your audience but additionally other folks walking by. For the reason that people don’t opt to examine poster advertising – it’s there, it’s in their face, and they’ll read it without noticing they’re!
Posters can be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you get the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) take note of print ads. And, a current survey by Outdoor Media Centre learned that 92% of customers said they’d seen outdoor poster advertising within the Thirty minutes before they purchased something, with 82% saying they’d impulse purchased with that fast.
Think about it – present perhaps you have seen a “SALE” poster in the shop window and felt lured to pop in for the look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level in a place where it’s certain to make a direct effect.
Versatility
Poster printing doesn’t should be bland. Posters are amazingly versatile and gives plenty of benefits, including:
A massive variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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