Why Prefer Poster Printing?
Posters have been a part of everyday life ever since the printing industry exercised how to mass-produce coloured prints by using an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became extensively used for anything from promotion, advertising, and art.
Using the advent of internet marketing and advertising, some claim that printed marketing is becoming obsolete. Nevertheless, printed marketplace is still going strong. In this post, NPS compares the logic behind why you could possibly choose poster printing.
Targeted advertising
Posters can be found in many different sizes, meaning they could be placed in multiple different locations. Poster printing lets you target a note specifically to folks which will walk past to see it.
Whether you’re putting your posters in a shop window or tacking these to lampposts – poster printing is a superb targeted marketing device which will ensure your message is heard from the highest amount of people possible.
Cost-effective
In comparison to other types of printed marketing materials, poster printing is fairly affordable – try to cost-effective. Consider the cost-per-impression of the online ad – most impressions are created on people already searching for relevant keywords.
With poster printing, each poster occupies an actual location, meaning it is usually seen by not just your audience and also other people walking by. It is because people don’t elect to look at poster advertising – it’s there, it’s in their face, and they’ll read it without even noticing they’re!
Posters can be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you obtain the best poster printing experience tailored to your brief.
They work!
Over 50% of millennials (those aged 22-38) pay attention to print ads. And, a newly released survey by Outdoor Media Centre found out that 92% of shoppers said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased on that same day.
Think it over – how often perhaps you have seen a “SALE” poster in the shop window and felt influenced to play for the look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level somewhere where it’s bound to make a direct effect.
Versatility
Poster printing doesn’t must be bland. Posters are amazingly versatile and gives plenty of benefits, including:
A massive array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
More information about poster printing software check out this popular webpage