Trade Show Videos Have To Be Prepared
The great news was that around 40% with the exhibitors a trade show video running. It was inspiring that many exhibitors understood the potency of video to quickly convey how many work. Made us feel warm and fuzzy inside.
The bad news was that many from the videos were absolutely appalling.
Why so appalling you may ask? Some were bad given that they had no idea of the strength of production values in giving the right impression on their target audience. Others didn’t have strategy whatsoever.
You will need a trade exhibition video strategy
Many organisations think that playing their marketing video at a display ‘s all there is to it.
The principle reason for an advertising and marketing video is always to sell services or products. It references your point of differentiation, the product works, the way can be used plus it all comes together with believable testimonials. It tells your business story in around 5-8 minutes.
That is perfectly suitable for showing your video inside a peaceful and comfy area – just like an office or boardroom. Where you can find usually comfy seats and also multichannel surround sound for the ultimate viewing experience.
In contrast, the trade event video has a difficult life. There are just seconds to post a person’s eye of weary passers-by. It has to make itself heard against the din in the booming PA system. Possesses to become interesting enough to carry people’s attention more than a couple of seconds, so that messages get understood.
You can’t expect the original marketing video so that you can shine under these tough conditions.
Exactly what can one does to make your trade event video survive life from the tough streets in the display?
Say it with titles
Expos are noisy places. Usually do not expect that people should be able to hear or concentrate on what your narrator has to say.
Replace the voiceover with clear titles that specify the proceedings. Men and women be attentiveness at different times inside video, so be sure you have titles up constantly. Only communicate six clear messages or fewer.
Allow it to be upbeat
You merely have three seconds or fewer to get attention. Use exciting visuals, upbeat music and appealing titles. Not have the same shot running more than 5 seconds.
Choose music wisely. One video we had featured loud heavy metal and rock music. Not simply that sound truly awful, but the video content was mainly composed of happy snaps of staff standing by their equipment. If it wasn’t bad enough, staff in the stand were too busy singing along to greet customers. The corporation could have done better by not showing their video.
Which brings me to my next point, blurry home cameras and shoddy still pictures cause you to be look cheap. Avoid so that it is yourself, if you can’t allow it to be appear to be you didn’t. Viewers is going to be still having an effect products kind of business you might be and what to expect when you are performing business with you by watching your video. An undesirable quality video will turn people away.
Maintain it short
You would be kidding yourself if you believe that someone will pay out seven minutes watching your video – all while taking a stand.
Keep the video to a duration of four minutes or fewer. Make the small area around your television screen inviting.
At Austech, a few exhibitors had arranged little alcoves to look at their video. Comfy chairs were put down, in addition to a table with mints.
Do what you can to present attendees the opportunity be careful about your video. For instance, hiding your television screen behind the office and continually standing in front from it cuts down on ability of one’s video to attract passers-by.
Trade exhibition videos are specialised promotional tools that needs to be adapted to their unique environment.
This implies re-editing your marketing video. And before you decide to cry, ‘that sounds expensive’. Remember that every it demands is often a re-cut of your respective footage. Like a trade event video is shorter and requires no voiceover, the cost may be as low as 30-40% in the tariff of your original marketing presentation.
Trade event success is focused on getting noticed and letting people know how you can solve their problem.
Be sure that your video builds brand recognition, communicates everything you do, offers you credibility and gets people attempting to speak to you. Otherwise, you’re just costing you marketing dollars.
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