Trade Show Videos Have To Be Planned
What’s promising was that around 40% from the exhibitors a display video running. It turned out inspiring that numerous exhibitors understood the potency of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
The not so good news was that a majority of from the videos were absolutely appalling.
Why so appalling you ask? Some were bad given that they was clueless with the energy production values in giving the proper impression to their marketplace. Others did not have any strategy whatsoever.
You will need a trade show video strategy
Many organisations believe that playing their marketing video with a trade event is all there is certainly to it.
The principle purpose of an advertising and marketing video is to sell services or products. It references your reason for differentiation, the way your product works, the way works extremely well and yes it all fits in place with believable testimonials. It tells your organization story in around 5-8 minutes.
This is perfectly ideal for showing your video in a peaceful and comfy area – just like an office or boardroom. Where you can find usually comfy seats as well as surround sound to the ultimate viewing experience.
By comparison, the trade exhibition video has a difficult life. It only has seconds to seize the eye of weary passers-by. It requires to make itself heard up against the din in the booming PA system. And possesses to get interesting enough to keep people’s attention for over a short time, so that messages get understood.
You can’t expect the standard marketing video in order to shine under these tough conditions.
Exactly what can you do to make your trade event video survive life from the tough streets with the trade exhibition?
Voice it out with titles
Expos are noisy places. Do not expect that folks should be able to hear or focus on what your narrator has to say.
Replace the voiceover with clear titles that designate what’s going on. Individuals will be jamming at different times within the video, so make certain you have titles up constantly. Only communicate six clear messages or fewer.
Help it become upbeat
You merely have three seconds or less to seize attention. Use exciting visuals, upbeat music and appealing titles. Don’t have the same shot running for over 5 seconds.
Choose music wisely. One video we had featured loud heavy metal music. Not only made it happen sound truly awful, nevertheless the video content was mainly consisting of happy snaps of staff waiting their equipment. In the event that wasn’t bad enough, staff in the stand were too busy singing along to greet customers. The corporation would have done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures allow you to look cheap. Avoid rendering it yourself, if you can’t ensure it is appear to be you didn’t. Viewers is going to be still having an impact of the kind of business you happen to be and what to expect when you are conducting business with you by watching your video. An inadequate quality video will turn people away.
Keep it short
You’d be kidding yourself if you think a thief will expend seven minutes watching your video – all while standing up.
Maintain the video to some period of four minutes or fewer. Make the area surrounding your television screen inviting.
At Austech, a number of exhibitors had arranged little alcoves to look at their video. Comfy chairs were put down, as well as a table with mints.
Do what you are able to give attendees the opportunity make your video. For instance, hiding your television screen behind your desk and continually standing in front of computer reduces the ability of your respective video to draw passers-by.
Display videos are specialised promotional tools that needs to be adapted with their unique environment.
This implies re-editing your marketing video. And when you cry, ‘that sounds expensive’. Keep in mind that every it requires is often a re-cut of your footage. As being a trade event video is shorter and needs no voiceover, the price may be as few as 30-40% with the price of your original marketing presentation.
Trade event success is all about getting noticed and letting people understand how it is possible to solve their problem.
Make sure your video builds brand recognition, communicates what you do, will give you credibility and gets people wanting to speak with you. Otherwise, you’re just costing you marketing dollars.
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