Trade Show Videos Need To Be Projected
The good news was that around 40% from the exhibitors stood a trade event video running. It had been inspiring that numerous exhibitors understood the potency of video to quickly convey how their items work. Made us feel warm and fuzzy inside.
The bad news was that many from the videos were absolutely appalling.
Why so appalling you may ask? Some were bad simply because they had no idea about from the energy production values in giving the proper impression with their audience. Others did not have any strategy whatsoever.
You need a trade event video strategy
Many organisations feel that playing their marketing video at a display ‘s all there is certainly for it.
The primary intent behind a marketing and advertising video is to sell a product or service. It references your point of differentiation, that your product works, the way it can be used plus it all comes together with believable testimonials. It tells your small business story in around 5-8 minutes.
This really is perfectly well suited for showing your video in a peaceful and cozy area – such as an office or boardroom. Where you can find usually comfy seats and also surround sound to the ultimate viewing experience.
In comparison, the trade exhibition video carries a difficult life. There are just seconds to grab the eye of weary passers-by. It should make itself heard contrary to the din in the booming PA system. And possesses to get interesting enough to support people’s attention for longer than a short time, in order that messages get understood.
You can not expect the regular marketing video so that you can shine under these tough conditions.
Exactly what can you need to do to make your display video survive life from the tough streets in the trade show?
Voice it out with titles
Expos are noisy places. Don’t expect that people should be able to hear or focus on what your narrator says.
Switch the voiceover with clear titles that specify what’s going on. Men and women be tuning in at different times from the video, so make certain you have titles up all the time. Only communicate six clear messages or fewer.
Help it become upbeat
You merely have three seconds or less to seize attention. Use exciting visuals, upbeat music and appealing titles. Don’t have the same shot running more than 5 seconds.
Choose music wisely. One video we were treated to featured loud heavy metal and rock music. Not simply that sound truly awful, nevertheless the video content was mainly comprised of happy snaps of staff near you their equipment. If it wasn’t bad enough, staff in the stand were too busy singing along to greet customers. This provider might have done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures cause you to look cheap. Avoid so that it is yourself, unless you can ensure it is appear like you didn’t. Viewers will likely be playing an impression of the items kind of business you are as well as what can be expected when you are performing business along with you by watching your video. An undesirable quality video will turn people away.
Ensure that is stays short
You’d be kidding yourself if you believe that someone will spend seven minutes watching your video – all while taking a stand.
Keep the video to a length of four minutes or less. Result in the area around your television screen inviting.
At Austech, a number of exhibitors had arranged little alcoves to observe their video. Comfy chairs were set out, and also a coffee table with mints.
Do what you might to provide attendees the opportunity to watch your video. As an example, hiding your television screen behind the office and continually browsing front of it reduces the ability of one’s video to get passers-by.
Display videos are specialised promotional tools that really must be adapted to their unique environment.
This requires re-editing your marketing video. And before you decide to cry, ‘that sounds expensive’. Keep in mind that most it involves is a re-cut of your respective footage. As being a trade event video is shorter as well as no voiceover, the cost may be as little as 30-40% of the cost of your original marketing presentation.
Trade show success is focused on getting noticed and letting people understand how you are able to solve their problem.
Make sure your video builds brand recognition, communicates everything you do, provides you with credibility and gets people attempting to speak with you. Otherwise, you’re just costing you marketing dollars.
For details about expo videos just go to this useful webpage