Successful Event Marketing With Cost-free Event Listing Websites
Event listings websites form a fundamental part of any event online strategy. Free listing services like Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters access to a large local and global audience that could reach over 78 million event-goers per month. With that sort of reach, it’s fundamental that promoters take advantage of this free promotion method.
The professionals are obvious – for free, promoters can access many new channels for marketing event information, ticket links and artist lineups. This will drive awareness, attendance and, critically, ticket sales. By piggy-backing around the popularity of a number of the world’s top event sites, event organisers can overcome relative obscurity particularly with fresh events. You can find, however, some downsides. Adding listings to these sites is time consuming, trying out hours or perhaps days with regards to the quantity of events and just how many sites are employed. Additionally, sometimes editorial restrictions for the individual listing sites help it become difficult to categorise events properly and premium content can steal away reader attention.
Site in order to listing sites as effectively as possible, promoters should look into these:
Making sure your events are properly categorised:
Always tag your events with lots of specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ attempt to delve into minor genres and use artist names, venue names and locations to help searchers as well.
If there is no field for tags when submitting your event, include it in a email to the listing site editor, or add tags towards the event description. There is no reason for listing your event on listings sites if no one can find it!
Making your event jump out:
Use a photo and be sure it matches the editorial criteria of the listing site (some sites require large images, some small, and a few some size ratio). Listings with photos are much more likely to attract reader attention
Always include a ticket link. When someone is browsing a listings site and finds your event, you wish to help it become pretty simple for them to attend.
Use lists or bullet points when describing the big event or lineup. Big blocks of text take time and effort to read and off-putting for readers on the listings sites.
Time efficiency:
Search for online marketing software for event owners that permits promoters to automatically post event listings to 40+ sites at the same time, meaning you merely list your event details once along with the rest are posted automatically. This is actually the most reliable and efficient method to list events online
Offer internships. Many young adults are interested in breaking into the events and entertainment space and so are prepared to help minimal stipends to incorporate event try to their resume. Get interns to help you with event listings along with return offer them the opportunity get involved with other parts of your event work
Choose the best listings sites and disregard the others. Although this means you’ll will lose out on a few of the web audience of event-goers, then you save time by picking the superior 4 or 5 sites highly relevant to your events.
Never underestimate the value of free listings sites – there isn’t any better way, free of charge, to reach a big audience of online readers looking for events – exactly who you wish to reach! Try adding your event to free listings sites and find out those perform best on your events.
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