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Viral Games are capable of driving massive numbers of traffic, and building brand awareness or collecting opt-in details. As the style of game will ultimately depend on the emblem or product to be promoted, there are certainly some genres which are better suited than these.
Puzzle games, word games, driving games… the truth is most genres can be produced to be effective as a viral game, however the most essential element is that of competition. High scores that may be posted to Facebook updates encourage others to experience the sport and strive to beat their friend’s scores or achievements.
Another choice, as an alternative to using scores because the hook, is with creativity. By permitting you to make something which can look on their friends it’s possible to produce the same kind of lure to get their friends to try out. From dressing celebrities, to building snowmen, or painting cars, the theory is definitely the same – provide player the creative freedom to draw/build/create something they are able to show their friends and cause them to create their very own.
A 3rd means for hooking players and encouraging the viral spread of a game is always to start adding some personalization. By getting a player to add their friend’s names (or perhaps profile photographs) with a game, you can massively raise the temptation for his or her friends to participate in. Most of the people will likely be intrigued when they get an email or social media marketing message, personalized for many years, inviting the crooks to take part in a game their friends have recommended.
As a way you can see, the specific genre of your game might be less important than making certain it includes elements which encourage sharing and competition. Certainly viral games should be kept simple, and attract as wide viewers as possible (inside the target demographic) but rather than emphasizing genre, a much better approach is always to be sure that whatever genre can be used, the game encourages viral spread.
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