SMS Marketing – Positives And Negatives

A popular mode of selling tool, SMS marketing enables easy communication with the consumers. With a single message used to reach over to the entire client base, it can be affordable and also saves time.

A rapidly growing sector, SMS marketing has become a marketing and advertising tool with huge potential. Short messages of 140-160 characters in total, SMS enables messages to get provided for numerous receivers in seconds. It is this extent and simple reach of the application that makes it a robust tool to promote and marketing of merchandise.

Remaining adopted by a lot more business houses as being a preferred mode of advertising tool, SMS marketing has lots of advantages in addition to disadvantages.
Advantages

Simple Reach: Also known as mobile marketing, through this application, marketers can implement a single message to speak on their entire customer base. As opposed to contacting each client personally as with telemarketing, in mobile marketing through bulk messaging, an advertising message might be provided to several consumers at the same time.

Personal Communication: SMS is just about the hottest mode of communication today generally individuals making use of it to communicate with our friends, family and acquaintances. Unlike an email or even a newsletter, nearly every message that is certainly sent on the cellphone is mostly read with the user. Becoming an extremely personal mode of communication, you’ll be able to generate a direct connection with the consumer, building about the relationship.

Economical Nature: Rather than spending millions on multiple promotional initiatives, just one message enables you to find all consumers, thereby drastically cutting down on marketing costs. With SMS prices dropping, through bulk messaging thousands of text messages might be sent from suppliers.

Time Saving: A moment mode of communication, marketers can find their clients whenever they want. Since several mobile phone users maintain their phones together constantly, through quick messaging time sensitive messages might be sent and responses can also be tracked.
Disadvantages

Spam messages: Bombarding cell phone users with repeated advertising messages does more damage than good. These frequent spam messages annoy, irritate and frustrate users who create a negative attitude towards firms that are sending the messages which affects their brand name adversely.

Cost to recipient: Not quite your usual way of messaging, for SMS marketing cell phone networks charge both sender and also the receiver from the messages. These extra charges often irritate the receivers and create a negative picture of the company house sending the messages.

Limitations of Messages: With messages being limited to 140-160 characters, it becomes difficult to create a powerful message within such short word limit. Moreover, further information available as hyperlinks may not always be received properly by the user’s phone.

While there are many disadvantages, yet its extent of reach and cost effectiveness, make SMS Marketing a lucrative option as a marketing strategy.

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