Profitable Event Marketing With Zero cost Event Listing Sites

Event listings websites form a fundamental part of any event online marketing strategy. Free listing services such as Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters access to an enormous local and global audience of more than 78 million event-goers each month. With this sort of reach, it’s very important that promoters take advantage of this free promotion method.

The professionals are obvious – totally free, promoters can access many new channels for marketing event information, ticket links and artist lineups. This may drive awareness, attendance and, critically, ticket sales. By piggy-backing around the rise in popularity of a number of the world’s top event sites, event organisers can overcome relative obscurity especially with brand-new events. You can find, however, some downsides. Adding listings to these sites ‘s time consuming, trying out hours or even days depending on the quantity of events and the way many sites are used. Additionally, sometimes editorial restrictions on the individual listing sites help it become tough to categorise events properly and premium content can steal away reader attention.

Site in order to listing sites as effectively as possible, promoters should consider the subsequent:
Ensuring that your events are properly categorised:

Always tag your events with lots of specific keywords. Don’t just use terms like ‘music’ or ‘gig,’ make an effort to look into minor genres and rehearse artist names, venue names and locations to help you searchers also.
When there’s no field for tags when submitting your event, include it in a email for the listing site editor, or add tags towards the event description. There’s no point in listing your event on listings sites if it’s impossible to believe it is!
Making your event stand out:

Only use images and ensure it matches the editorial criteria with the listing site (some sites require large images, some small, and some a particular size ratio). Listings with photos are much very likely to attract reader attention
Always incorporate a ticket link. If someone is browsing a listings site and finds your event, you need to help it become as easy as possible for them to attend.
Use lists or summary sentences when describing the event or lineup. Big blocks of text take time and effort you just read and off-putting for readers on the listings sites.
Time efficiency:

Try to find digital marketing software for event owners that permits promoters to automatically post event listings to 40+ sites at once, meaning you should only list your event details once along with the rest are posted automatically. This is actually the best and efficient approach to list events online
Offer internships. Many young adults would like to try getting into the events and entertainment space and therefore are prepared to work for very low stipends to include event make an effort to their resume. Get interns to help with event listings as well as in return offer them the chance to try other parts of your event work
Pick the most recent listings sites and disregard the others. Even if this does mean you’ll will lose out on some of the web audience of event-goers, you can lay aside time by picking the most notable 4 to 5 sites tightly related to your events.
Never underestimate the value of free listings sites – there is no better way, for free, to succeed in a sizable audience of internet readers trying to find events – exactly who you would like to reach! Try adding your event to free listings sites and see those perform best for your events.

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