Profitable Event Marketing With No cost Event Listing Sites

Event listings websites form an important part of any event online marketing strategy. Free listing services for example Yelp, Qype (in Europe), Upcoming, Eventful, LastFM and dozens more offer event promoters use of a massive local and global audience that could reach over 78 million event-goers each month. With this form of reach, it’s very important that promoters take advantage of this free promotion method.

The good qualities are obvious – at no cost, promoters can access many new channels for marketing event information, ticket links and artist lineups. This can drive awareness, attendance and, critically, ticket sales. By piggy-backing around the availability of a few of the world’s top event sites, event organisers can overcome relative obscurity especially with fresh events. There are, however, some downsides. Adding listings to those sites is time consuming, taking up hours or even days with respect to the quantity of events and just how many sites are widely-used. Additionally, sometimes editorial restrictions about the individual listing sites make it hard to categorise events properly and premium content can steal away reader attention.

In order to use listing sites as effectively as you possibly can, promoters should think about the following:
Making certain your events are properly categorised:

Always tag your events with lots of specific keywords. Don’t merely use terms like ‘music’ or ‘gig,’ make an effort to delve into minor genres and make use of artist names, venue names and locations to help you searchers too.
If there is no field for tags when submitting your event, include it in the email towards the listing site editor, or add tags towards the event description. There is not any point in listing your event on listings sites if there is no-one to find it!
Making your event jump out:

Use a photo and be sure it matches the editorial criteria with the listing site (some sites require large images, some small, and several a particular size ratio). Listings with photos less complicated very likely to attract reader attention
Always include a ticket link. If someone is browsing a listings site and finds your event, you need to make it relatively easy for them to attend.
Use lists or summary sentences when describing the big event or lineup. Big blocks of text are difficult you just read and off-putting for readers about the listings sites.
Time efficiency:

Search for digital marketing software for event owners that allows promoters to automatically post event listings to 40+ sites at the same time, meaning you simply list your event details once and the rest are posted automatically. This is the most beneficial and efficient strategy to list events online
Offer internships. Many the younger generation would like to try entering the events and entertainment space and so are happy to benefit very low stipends to include event work to their resume. Get interns to help with event listings along with return offer them the opportunity to try other parts of your event work
Choose the most recent listings sites and overlook the others. Even though this entails you’ll lose out on many of the web audience of event-goers, you can lay aside time by picking the most notable Four to five sites strongly related your events.
Never underestimate value of free listings sites – there is not any better way, for free, to succeed in a sizable audience of online readers trying to find events – what person you wish to reach! Try adding your event to free listings sites and discover those work most effectively for your events.

More details about ghana festivals have a look at our new web site.