McDonalds and organisation Advancement – Where Next?

What business should a mega-brand like McDonald’s get into next?

Launch McDonalds Coffee houses!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and price and by holding a distinctive position that interests children and grown ups alike.

The McD’ Cafes will be ideal in making use of the coffee cultures which might be expanding as well through the globe. These coffee cultures covered with Starbucks and also cafes attract consumers that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people look to cafes as time-killers enroute for the cinema, take-away, or returning to work. These are hunting for a short-term experience that’s fast with excellent service from a reasonable price.

McD Cafes could be separate entities through the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo would allow for fast recognition, credibility and belief from the medical. But also for further differentiation in the fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours which might be sometimes utilized in certain countries. Also introducing more at ease seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience coffee houses; so children are not entirely excluded because of this adult experience.

McDonalds is recognized for being open until late and their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that might subscribe to a product that allows these phones enjoy their coffee experience whenever they desire.

McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their affordable prices compared to Starbucks etc would permeate countries where coffee houses are believed a premium/luxury. Starbucks offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes as they are able access the same experience with more affordable prices, better and faster service.

This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.

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