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Why gets the affiliate couponing industry abandoned the particular store industry? Should you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will see that there are not many or no coupons readily available for convenience stores. It looks like there is a disconnect between your coupon affiliates along with the convenience store industry. Should you consider how much money is a stake no make any sense. $1 from every $24 dollars is spent in the united states in a convenience store. Why has the coupon affiliates abandoned this channel?

I do think among the problems may be the amount of grocery chains. There are 154,195 supermarkets inside the U.S. since December, 2015 (NACS/Nielsen) as well as the site counts keep growing yearly. Another possible problem could be the fragmentation of the marketplace. There are lots of regional players simply a number of national players. Another problem has become the speed in the transaction. Most of us have been in line in the grocery store along that lady looking at us pulling a bunch of coupons out of her little pouch bag which simply slows the transaction time in the register. Which is not best for the benefit store. The average who’s takes for an individual to penetrate and out with a purchase with a convenience store is 3 minutes and 33 seconds (NACS). However, together with the advance of the smartphone it becomes easier to employ a coupon. Digital couponing is essentially changing the way we lower your expenses on the convenience store. The usage trend of retail store coupons is obviously in the upward trajectory and it doesn’t seem like it will decrease sooner. Convenience stores account for 34.2% of most retail outlets in the us (NACS). There isn’t any other U.S. retail channel that is certainly this kind of important part of just about any community in the united kingdom that is certainly reflected inside the overall dollar sales of this marketplace at $696.1 billion. Those sales represent about 4.1% from the entire estimated $17.7 trillion U.S. gross domestic product.

I do think there’s a marriage of sorts taking place with convenience store coupons as well as the smartphone. It’s estimated that up to 5% of sales transactions inside the store should include an electronic digital coupon of some sort through the year 2019 (Gasbuddy.com). It is predicted that there will be around 1.05 billion global mobile coupon users on the planet by 2019. Using the simplicity the GPS location features on smartphones and push technology getting better by the day it is no wonder why store coupon usage on the smartphone is rising. Digital coupon redemption is roughly 10% at this time. Even though the old fashion print or paper coupons use a redemption rate of 1% or less. 90% of digital coupon users redeem their coupons within just a short time of receiving them on the phones. One would believe that the redemption speed will only increase for your convenience customer and redeem them sooner.

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