SMS Marketing – Advantages And Disadvantages

A preferred mode of selling tool, SMS marketing enables easy communication with the consumers. With a single message getting used to succeed in in the market to the entire customer base, it really is economical and in addition saves time.

A rapidly growing sector, SMS marketing has become a marketing and advertising tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to be sent to a large number of receivers in seconds. It is primarily the extent and easy reach of the application which makes it a robust tool to promote and marketing of products.

Increasingly being adopted by a lot more business houses as being a preferred mode of advertising tool, SMS marketing has lots of advantages in addition to disadvantages.
Advantages

Simple Reach: Also known as mobile marketing, through this application, marketers could use one particular message to speak to their entire usage. As opposed to contacting each client personally as with telemarketing, in mobile marketing through bulk messaging, a promotional message can be distributed to several consumers all at one time.

Personal Communication: SMS is among the most most popular mode of communication today with a lot of individuals utilizing it to talk with our friends, family and acquaintances. Unlike an email or even a newsletter, virtually any message that is sent with a cell phone is mostly read through the user. Being an extremely personal mode of communication, you’ll be able to generate a direct connection with the consumer, building about the relationship.

Economical Nature: Instead of spending millions on multiple promotional initiatives, just one message can be used to reach out to all consumers, thereby drastically reducing marketing costs. With SMS prices dropping, through bulk messaging 1000s of sms could be sent low cost.

Time Saving: An immediate mode of communication, marketers can reach out to their clients if he or she want. Since many cellphone users keep their phones with them constantly, through quick messaging time sensitive messages could be sent and responses can also be tracked.
Disadvantages

Spam messages: Bombarding cellular phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude for the companies that are sending the messages which affects their brand adversely.

Cost to recipient: Nearly your usual form of messaging, for SMS marketing cellular phone networks charge the two sender and also the receiver from the messages. These extra charges often irritate the receivers and make up a negative image of the organization house sending the messages.

Limitations of Messages: With messages being restricted to 140-160 characters, it becomes hard to create a powerful message within such short word limit. Moreover, further information available as hyperlinks may well not continually be received properly from the user’s phone.

While there are a few disadvantages, yet its extent of reach and expense effectiveness, make SMS Marketing a lucrative option as being a marketing tool.

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