Methods of operating within the retail food sector are always changing. This is also true in the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery items are being purchased at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, in addition to pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the twin problems with freshness and convenience? Listed here are ways they’re trying to grow sales through serving their potential customers better:
1. Locally sourced products. It’s actually a since products sourced locally will likely be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive a common meals fresher.
In addition, today’s savvy consumers need to know wherever their foods are coming from. This permits them to quickly trace their goods origins as long as they experience any difficulty with them. Hence, locally sourced may be the new idea, which food retailers are on board with in order to meet customer demands.
2. More specialized departments. Fresh products in food markets are coming increasingly from very specialized departments. Included in this are artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads as well as other goods with unbleached flour and healthy whole grain products. Specialized departments centering on all-natural merchandise is leaving products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without preservatives and additives. Consumers need to know how their vegetables and fruit are grown and processed. They need to know perhaps the meat they’re buying is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking meals that meet consumers’ needs over these areas.
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