Kentucky Fried Chicken Changes to KFC

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The storyplot about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is always to eliminate the word “fried” in it’s name. The term “fried” has negative connatations like being unhealthy, having high cholesterol, causing obesity and much more. Therefore, just as one effort to rebrand themselves as being a healthier family restaurant that catches the eye of people of every age group, including health-conscious people, Kentucky Fried Chicken renamed itself as KFC.

Version Two: The usa food and drug administration reviewed the operations of Kentucky Fried Chicken determined the they are rearing genetically modified chickens, with extra huge breasts and extra legs to reap the meat from(the telephone number differs from 3 to 5). The US fda standards declares the creatures can not be marketed as “chickens” and Kentucky Fried Chicken, unwilling to lose this kind of lucrative operation to adhere to the policies, made a decision to change its name to KFC instead to remove the word “chicken”.

The reality is that Kentucky Fried Chicken decides to improve its name is to avoid paying license fees on the condition of Kentucky. In 1990, ky decides to trademark their name, as a way to reduce their accumulating debts. Because of this, Kentucky Fried Chicken be forced to pay a sum of money to the state for using “Kentucky”.

Obviously, they are unwilling to simply because they was utilizing it for pretty much four decades(they got going in the 1950s) and refused to pay such royalties goods principle. After much negotiations, we were holding struggling to budge government entities stance and therefore chose to change their name rather than pay. This coincides with the rebranding campaign mentionened above previously earlier and everything proved well.

Evidence that means that this version applies is the fact that many events and businesses had also changed their name to get rid of the saying “Kentucky”. The examples range from the most popular horse race in North America, formerly referred to as “Kentucky Derby” changes to “The run for your roses”, the company of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and also the song “Kentucky Woman” by Neil Diamond was dropped from r / c at their own request as he would lose more fat money for paying the state of Kentucky royally than what he receive in the station.

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