Export furniture factory turn domestic sales how to get more marketing channels?

From what consumers choose to buy which brand doesn’t buy which brand viewpoint

1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have inked well, which is China’s many emerging home brands, or continues to be established for a decade or two, from the factory The emblem companies do not match what the law states. Like two hundred meters with the track, one has run out of 50 meters or 100 meters, how do you chase?

2. Many Chinese home brands just focus on a vertical category, for example bedding, bathroom, modern office chair, bedding, IKEA can provide a full set

3. Do not take on home such a home hypermarket and IKEA. All goods purchased from IKEA stores are their own, its mission for result in the shopping experience better, people cannot help but buy things. However, chinese people home Mall such as Red Star Macalline remains playing the role of channel business, home brands towards the store to rent/buy a spot, store revenue will be the main channel, not selling home money, not really much power to experience Increase up, the sale of merchandise in the store style won’t be too uniform.

4. Cost, the IKEA bought all know the buying price of his home, in the brand was considered cheaper. This stems from the founder’s idea of cost control. IKEA product from the designer inside the designer has set the price, considering getting the optimal solution within this cost range, originates from the price to create the creation of thinking, and lots of Chinese home brand remains first made Something, and factory also discussed the proof the first price of the sample, and then prices are from design to cost the alternative from the development thinking. Two kinds of four ways aren’t the same. IKEA also through the flat packaging to control the logistics costs from the ancestral-level players.

5.35 years old. As we grow old, the search for home quality could be more compared to price, the time might not be the favorite IKEA.

This is the emphasis from your perspective of the brand itself: China’s traditional home brands do not look good (though good quality quality), a very important reason is always that these brand managers are the previous generation of businessmen.

Their traditional thinking is the consumer needs it doesn’t matter what the marketplace reflects. Create a product out, throwing money in the channel, pushing hard to sell. The result is that the products aren’t the first one to meet the requirements of teenagers, and secondly, we are in the home stores, such as the Red Star Macalline and also home, do not see way too many shiny products, most of the things people failed to What to buy impulsively.

Actually, since 2010, China has produced lots of excellent home brands. Is actually specialized in furniture foundries. Their entrepreneurs are younger generation, have a study abroad and have experience, some have their own high aesthetic, but also in the design industry experience or resources inside the design industry, you possibly can make a great product look, But in addition understand the need for doing the emblem as opposed to just channels. In other words, inside the product value and brand promotion, they aren’t bad. But one other issue that these young entrepreneurs face is they fight to find a very good and stable logistics.

Being a big manufacturing country, China has strong furniture and home manufacturing capabilities. But tend to produce good product manufacturers, most of them will be the big list of foreign brands, the latter’s foundry. If you wish to produce a look and excellence of both home brands, not merely look great but also need to support the quality of the number of factories. However, these good factories are involved in regards to the cooperation using the emerging Chinese home brands.

There aren’t any flexible supply chain capabilities. The so-called flexible supply chain refers back to the small batch, multi-frequency production of products. This is especially true of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to fulfill the procurement and inventory challenges connected with small quantities and multi-frequency orders, nor is it prepared to accept such orders.

Do not trust. On one side, the big factories don’t invariably trust china brands. This is not for young brands, however the Chinese brands may unspoken rules an excessive amount of, a lot of things aren’t in the contract to speak about coming to the wine table to discuss the passing of time, a does bad, large factories also should not cope with the Chinese brand. Alternatively will be the young entrepreneurs don’t trust, think teenagers don’t understand anything. This can be super easy to comprehend, the factory folks have been in the original sell for decades, is extremely pragmatic. Young brands discuss the development, trend etc they do not view the topic.

The 2 groups usually are not inside the same language system, and even when they are prepared to come together, it is sometimes complicated to acquire together. Despite all the above problems, I will be very optimistic concerning the emerging home brands in China. I got myself a great deal myself, I think they’re beautiful and practical. If the brand managers can learn more in regards to the manufacturing side, the traditional factory operators also prefer to work with an open attitude to handle the newest brand in China (this desire to achieve, may have to take over from your hands of their parents, the next generation plant ), Chinese brands will be getting better and better.

Cannot say simply how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA as well as the question asked the custom furniture, are sheet metal furniture.

More than 10 years ago, sheet metal processing technologies are not mature, many brands vary in quality, low quality manufacturers cannot ensure the quality of products, formaldehyde is going to be exceeded, on this environment, IKEA strict standards, furniture style is simple, easy to assemble, is Many people’s first choice.
Lately, the whole board industry technology upgrade, on a large number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously in the production to lessen the content of formaldehyde, such as Kang-plate popular this coming year, are used inside the production process have the freedom of formaldehyde and will not produce formaldehyde adhesives, greatly decreasing the formaldehyde content of the plate. It could be declared the big domestic board, from your press plate for the manufacturing tactic to the adhesive, can meet or exceed international brand standards.

Although both are plate-type furniture, the way to go is completely various and is one of the two skill trees that are rooted in another way to do business. The biggest among the 2, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted according to the size of the favorite color.
In other words, IKEA furniture size can not be changed, the house can put, cannot take their own way; and custom furnishings are tailor-made, the scale may be large or small. Customized and prefabricated finished items are two different approaches which can be different in focus and direction of operation.

It will be a good choice let’s focus on you to choose the manufacturer to modify your own personal furniture now.
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