Export furniture factory turn domestic sales getting more marketing channels?

From what consumers decide to buy which brand does not buy which brand point of view

1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have done well, that is China’s many emerging home brands, or continues to be established for a decade or two, in the factory The company companies do not match regulations. Like two hundred meters of the track, a person has exhaust 50 meters or 100 meters, how do you chase?

2. Many Chinese home brands just give attention to a vertical category, such as bedding, bathroom, leather sleeper sofa, bedding, IKEA will give a complete set

3. Don’t take home such a home hypermarket and IKEA. All goods sold in IKEA stores are their particular, its mission to result in the shopping experience better, people can’t help but shop. However, the Chinese home Mall for example Red Star Macalline continues to be playing the function of channel business, home brands to the store to rent/buy a location, store revenue is the main channel, not selling home money, not so much capacity to experience Increase up, the sale of products in the store style will not be too uniform.

4. Cost, the IKEA bought truly realize the cost of his home, inside the brand was considered cheaper. This is due to the founder’s notion of cost control. IKEA website in the designer within the designer has set the purchase price, thinking about getting the optimal solution within this cost range, comes from the purchase price to design the development of thinking, and several Chinese home brand remains first made A very important factor, and factory also discussed the proof the first expense of the sample, then pricing is from design to cost the contrary with the development thinking. 2 types of four ways aren’t the same. IKEA also from the flat packaging to manage the logistics costs from the ancestral-level players.

5.35 years old. As we grow older, the pursuit of home quality will be more than the price, enough time may not be the favourite IKEA.

We have found the emphasis from your perspective of the company itself: China’s traditional home brands do not look nice (though the right quality), an essential reason is always that these brand managers would be the previous generation of businessmen.

Their traditional thinking is the consumer needs no matter what the marketplace reflects. Create a product out, throwing cash in the channel, pushing hard to sell. As a result the products shall no longer be the first person to meet the needs of young people, and secondly, we are in your own home stores, such as the Red Star Macalline and in actual fact home, do not see way too many shiny products, a lot of the things people didn’t Things to buy impulsively.

In reality, since 2010, China has produced plenty of excellent home brands. Is actually focused on furniture foundries. Their entrepreneurs are young people, use a study abroad or have expertise, some their very own high aesthetic, but in addition within the design industry experience or resources in the design industry, you may make a good product look, But also view the significance of doing the company rather than channels. In other words, within the product value and brand promotion, they aren’t bad. But another problem that these young entrepreneurs face is that they fight to find a very good and stable supply chain.

Being a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But tend to produce good product manufacturers, most of them would be the large list of foreign brands, the latter’s foundry. If you wish to create a look superiority both home brands, not just look good but additionally need to support the quality of the quantity of factories. However, these good factories are concerned about the cooperation using the emerging Chinese home brands.

There aren’t any flexible supply chain capabilities. The so-called flexible logistics refers to the small batch, multi-frequency production of products. This is especially valid of large orders for small orders. Unless the factory has strong data management capabilities, it is sometimes complicated to satisfy the procurement and inventory challenges connected with small quantities and multi-frequency orders, neither is it ready to accept such orders.

Do not trust. On one side, the big factories do not always trust chinese people brands. This isn’t for young brands, nevertheless the Chinese brands may unspoken rules too much, lots of things usually are not within the contract to discuss coming to the wine table to talk about the passage of time, the industry is doing bad, large factories also don’t want to deal with the Chinese brand. On the other hand is the young entrepreneurs don’t trust, think young adults don’t understand anything. This is also quite simple to comprehend, the factory people have been in the original industry for decades, is quite pragmatic. Young brands discuss the development, trend and so on they just don’t comprehend the topic.

Both groups are not inside the same language system, and also if they are ready to come together, it is not easy to obtain together. Despite all the above problems, I will be very optimistic in regards to the emerging home brands in China. I got myself a great deal myself, I do believe they may be beautiful and practical. In the event the brand managers can learn more concerning the manufacturing side, the original factory operators also prefer to work with an open attitude to face the brand new brand in China (this desire to achieve, may have to take over from the hands of these parents, the next generation plant ), Chinese brands will be obtaining better and better.

Can not say just how much domestic furniture and international poor such a macro issue. Only talk about the IKEA as well as the question asked the custom furniture, are sheet metal furniture.

Greater than ten years ago, sheet metal processing technology is not mature, many brands vary in quality, low quality manufacturers can not ensure the quality of merchandise, formaldehyde will be exceeded, on this environment, IKEA strict standards, furniture style is easy, easy to assemble, is Many people’s first choice.
Lately, the whole board industry technology upgrade, on a great number of Dieffenbach large continuous press, enhance the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to lessen the information of formaldehyde, including Kang-plate popular this year, are utilized within the production process are free of formaldehyde and won’t produce formaldehyde adhesives, greatly lowering the formaldehyde content of the plate. It can be declared the actual big domestic board, in the press plate to the manufacturing process to the adhesive, can meet or exceed international brand standards.

Although are both plate-type furniture, the way to go is entirely various and is probably the two skill trees which are rooted in different ways of accomplishing business. The largest difference between the two, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted according to the sized the widely used color.
In other words, IKEA furniture size cannot be changed, your home can put, cannot place their own way; and custom furnishings are tailor-made, the dimensions can be small or large. Customized and prefabricated finished products are two completely different approaches which can be different in focus and direction of operation.

I think it is a sensible choice cell phone you to select the manufacturer to modify your own personal furniture now.
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