Export business furniture factory turn domestic sales ways to get more marketing channels?

From what consumers elect to buy which brand doesn’t buy which brand perspective

1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have done well, which is China’s many emerging home brands, or may be established for any decade or two, from your factory The company companies usually do not match regulations. Like two hundred meters from the track, an individual has run out of 50 meters or 100 meters, how would you chase?

2. Many Chinese home brands just give attention to a vertical category, including bedding, bathroom, best office chair, bedding, IKEA can provide a complete set

3. Don’t take home this type of home hypermarket and IKEA. All goods sold in IKEA stores are their very own, its mission for increase the risk for shopping experience better, people cannot help but go shopping. However, the Chinese home Mall for example Red Star Macalline remains playing the part of channel business, home brands to the store to rent/buy an area, store revenue is the main channel, not selling home money, less capacity to experience Increase up, the sale of goods inside the store style will never be too uniform.

4. Cost, the IKEA bought are all aware the cost of his home, within the brand was considered cheaper. This comes from the founder’s notion of cost control. IKEA website from the designer in the designer has set the price, considering ways to get the optimal solution on this price range, originates from the cost to style the introduction of thinking, and many Chinese home brand remains first made One thing, and factory also discussed the proof of the original cost of the sample, then cost is from design to price the opposite from the development thinking. Two kinds of four ways won’t be the same. IKEA also through the flat packaging to regulate the logistics costs with the ancestral-level players.

5.35 yrs . old. With age, the search for home quality may well be more compared to the price, time may not be the favourite IKEA.

We have found the emphasis in the perspective of the company itself: China’s traditional home brands don’t look nice (though good quality quality), a very important reason is the fact that these brand managers will be the previous generation of businessmen.

Their traditional thinking is that the consumer needs it doesn’t matter what the market reflects. Create a product out, throwing profit the channel, pushing tough to sell. Consequently these products aren’t the first one to meet the needs of teenagers, and secondly, we’re at home stores, like the Red Star Macalline and in actual fact home, don’t see a lot of shiny products, the majority of the things people didn’t Things to buy impulsively.

In reality, since 2010, China has produced plenty of excellent home brands. Is actually committed to furniture foundries. Their entrepreneurs are young people, possess a study abroad or have experience, some their very own high aesthetic, but in addition within the design industry experience or resources in the design industry, you possibly can make a great product look, But also view the importance of doing the brand as opposed to just channels. Quite simply, within the product value and brand promotion, they aren’t bad. But additional problems these young entrepreneurs face is that they find it difficult to find the best and stable logistics.

Being a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But can produce good product manufacturers, a lot of them would be the large list of foreign brands, the latter’s foundry. If you wish to make a look and excellence of both home brands, not just look good but also must keep the excellence of the quantity of factories. However, these good factories are involved in regards to the cooperation with all the emerging Chinese home brands.

There aren’t any flexible logistics capabilities. The so-called flexible supply chain refers to the small batch, multi-frequency output of products. This is especially valid of huge orders for small orders. Unless the factory has strong data management capabilities, it is difficult to meet the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it willing to accept such orders.

Do not trust. On the one hand, the large factories don’t always trust chinese people brands. This is not for young brands, nevertheless the Chinese brands may unspoken rules too much, a lot of things are not inside the contract to talk about visiting the wine table to speak about the passage of time, the is doing bad, large factories also do not want to deal with the Chinese brand. On the other hand will be the young entrepreneurs do not trust, think young adults don’t understand anything. This can be very easy to know, the factory individuals have held it’s place in the traditional industry for decades, is quite pragmatic. Young brands talk about the development, trend and so on they do not comprehend the topic.

The two groups usually are not in the same language system, and even if they’re willing to interact, it is difficult to get together. Despite every one of the above problems, I’m very optimistic concerning the emerging home brands in China. I purchased a lot myself, I do believe they may be beautiful and practical. If the brand managers can find out about the manufacturing side, the original factory operators also choose to use an open attitude to face the newest brand in China (this wish to achieve, may need to control from the hands of these parents, the 2nd generation plant ), Chinese brands will be obtaining better and better.

Can’t say just how much domestic furniture and international poor such a macro issue. Only talk about the IKEA and the question asked the custom furniture, are sheet metal furniture.

A lot more than 10 years ago, sheet metal processing technology is not mature, many brands vary in quality, poor quality manufacturers can not ensure the quality of products, formaldehyde is going to be exceeded, on this environment, IKEA strict standards, furniture style is straightforward, an easy task to assemble, is Many people’s first choice.
Lately, the whole board industry technology upgrade, on a large number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to cut back the content of formaldehyde, for example Kang-plate popular this year, are used in the production process are free of formaldehyde and does not produce formaldehyde adhesives, greatly lowering the formaldehyde content from the plate. It can be asserted now the big domestic board, from the press plate towards the manufacturing tactic to the adhesive, can meet or exceed international brand standards.

Although are both plate-type furniture, the ideal solution is totally different and is among the two skill trees which can be rooted in another way to do business. The biggest distinction between the two, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted according to the sized the favorite color.
In other words, IKEA furniture size can not be changed, the house can put, cannot take their own way; and custom furniture is tailor-made, the dimensions could be small or large. Customized and prefabricated finished items are two very different approaches which can be different in focus and direction of operation.

I think it would have been a sensible choice let’s focus on you to select the producer to customize your personal furniture now.
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