Planning and Organizing Your Webpages for Optimum Design

To build your brand, attract site readers and make a great impression you need to recognize how important your web page design really is. Even though there are a lot of factors that come into play with the success of your website, the most important factor is the design of the site itself. So what should you do to make sure that your web design is perfect? Let’s look at some things that you need to remember.

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If you really want to go all out with your on page SEO, then assign filenames the particular keyword that page is optimized for. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. That is why you want to mainly use the primary phrases for which that page is optimized. Hyphens are the character to use when you are making your filenames. It’s a lot easier for the search engines to separate the keywords in the file names and index them when you use hyphens. This is a relatively small measure that may be useful for your visitors in addition to the search bots.

One of the old standards of linking, and still remains, is giving people the ability to back to your homepage.

You more than likely have seen enough examples of this so you have a pretty good handle about it. You want to give people the ability to quickly “go home” on each and every page. Keep your link structure consistent on your site which means the home page link will always be in the same spot. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.

Of course when the site is completed, be sure to go through the entire site and make sure everything works properly. When you make edits, you really need to verify your changes have not broken the design of your site. Do not assume any small change will not cause a problem and lead you to ignore checking it.

What we discussed in the above article is pretty basic, but many webmasters tend to ignore even the basics, which costs them heavily in the long run. If you do not need to be completely knowledgeable, then stick to the points that impact usability, SEO, etc.
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